relation: https://digilib.uin-suka.ac.id/id/eprint/55928/
title: PENGARUH KOMUNIKASI PERSUASIF GAMER TERHADAP MINAT BELI BARANG VIRTUAL (STUDI KUANTITATIF PADA GAME GENSHIN IMPACT DI KOMUNITAS MIHOYO YOGYAKARTA SEBAGAI PENGGUNA SISTEM GACHA)
creator: Isnaini Fitri Pertiwi, NIM.: 18107030018
subject: Komunikasi Sosial
description: Genshin Impact is very popular in Indonesia because the game  model allows you to explore places in the game without worrying about  running out of places to explore. Other factors too, there is also an opinion  that Genshin Impact's characters are the main value. With a different  background for each character, design and even unique gameplay for each  character, gamers feel they have to own this character. Therefore, this  Genshin Impact game is very interesting to discuss, especially regarding  the gacha system where you can obtain virtual items in the form of  characters and weapons.This study used a quantitative research method by  distributing questionnaires to 70 members of the Yogyakarta Mihoyo  Community. The initial hypothesis of this study is that there is the influence  of persuasive communication to increase gamers' buying interest in virtual  goods on the Gacha Game Genshin Impact system. The results of this study  revealed that the correlation between the two variables was moderate and  in the table the coefficient of determinant (Rsquare) was 31.2%. This means  that variable X has an influence of 31.2% on variable Y (intention to buy  virtual goods).And after testing the hypothesis to prove whether the  regression coefficient is or not, then Ha is accepted and Ho is rejected so  that there is an influence between gamers on the interest in buying virtual  goods in the Yogyakarta Mihoyo Community in using the gacha in games  Genshin Impact.
date: 2022-12-26
type: Thesis
type: NonPeerReviewed
format: text
language: id
identifier: https://digilib.uin-suka.ac.id/id/eprint/55928/1/18107030018_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
format: text
language: id
identifier: https://digilib.uin-suka.ac.id/id/eprint/55928/2/18107030018_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf
identifier:   Isnaini Fitri Pertiwi, NIM.: 18107030018  (2022) PENGARUH KOMUNIKASI PERSUASIF GAMER TERHADAP MINAT BELI BARANG VIRTUAL (STUDI KUANTITATIF PADA GAME GENSHIN IMPACT DI KOMUNITAS MIHOYO YOGYAKARTA SEBAGAI PENGGUNA SISTEM GACHA).  Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.