%A NIM.: 18107030018 Isnaini Fitri Pertiwi
%O Pembimbing: Dr. Fatma Dian Pratiwi, S.Sos M. Si.
%T PENGARUH KOMUNIKASI PERSUASIF GAMER TERHADAP MINAT BELI BARANG VIRTUAL (STUDI KUANTITATIF PADA GAME GENSHIN IMPACT DI KOMUNITAS MIHOYO YOGYAKARTA SEBAGAI PENGGUNA SISTEM GACHA)
%X Genshin Impact is very popular in Indonesia because the game
model allows you to explore places in the game without worrying about
running out of places to explore. Other factors too, there is also an opinion
that Genshin Impact's characters are the main value. With a different
background for each character, design and even unique gameplay for each
character, gamers feel they have to own this character. Therefore, this
Genshin Impact game is very interesting to discuss, especially regarding
the gacha system where you can obtain virtual items in the form of
characters and weapons.This study used a quantitative research method by
distributing questionnaires to 70 members of the Yogyakarta Mihoyo
Community. The initial hypothesis of this study is that there is the influence
of persuasive communication to increase gamers' buying interest in virtual
goods on the Gacha Game Genshin Impact system. The results of this study
revealed that the correlation between the two variables was moderate and
in the table the coefficient of determinant (Rsquare) was 31.2%. This means
that variable X has an influence of 31.2% on variable Y (intention to buy
virtual goods).And after testing the hypothesis to prove whether the
regression coefficient is or not, then Ha is accepted and Ho is rejected so
that there is an influence between gamers on the interest in buying virtual
goods in the Yogyakarta Mihoyo Community in using the gacha in games
Genshin Impact.
%K Genshin Impact, Persuasive Communication, Buying
Interest
%D 2022
%I UIN SUNAN KALIJAGA YOGYAKARTA
%L digilib55928