TY  - THES
N1  - Pembimbing: Rifaatul Indana, S.E.I., M.E
ID  - digilib56663
UR  - https://digilib.uin-suka.ac.id/id/eprint/56663/
A1  - Khairunnisa, NIM.: 17108020010
Y1  - 2023/01/03/
N2  - This study aims to determine whether lifestyle, religiosity, financial literacy, social environment, and brand image affect students' interest in saving in Islamic banks. This research is quantitative in nature with the aim of testing the hypotheses that have been set previously. The population of this study are students of UIN Sunan Kalijaga majoring in Islamic banking, class of 2019-2021. Sampling from this study using Proportionate Stratified Random Sampling technique. The data in this study were obtained through distributing questionnaires. The primary data in this study uses 85 questionnaires that can be processed. The data analysis method used in this study is multiple linear regression analysis with IBM SPSS 25. The results of this study indicate that simultaneously, the variables of religiosity, social environment, brand image have a positive and significant effect on the intention to save, while the variables of lifestyle and financial literacy do not have a significant effect on the interest in saving of students in Islamic banks.
PB  - UIN SUNAN KALIJAGA YOGYAKARTA
KW  - Gaya Hidup
KW  -  Religiusitas
KW  -  Literasi Keuangan
KW  -  Lingkungan Sosial
KW  -  Brand Image.
M1  - skripsi
TI  - ANALISIS FAKTOR-FAKTOR YANG MEMENGARUHI MINAT MAHASISWA MENABUNG DI BANK SYARIAH (STUDI KASUS MAHASISWA UIN SUNAN KALIJAGA YOGYAKARTA JURUSAN PERBANKAN SYARIAH ANGKATAN 2019 ? 2021)
AV  - restricted
EP  - 137
ER  -