eprintid: 56681
rev_number: 10
eprint_status: archive
userid: 12460
dir: disk0/00/05/66/81
datestamp: 2023-02-28 01:52:56
lastmod: 2023-02-28 01:52:56
status_changed: 2023-02-28 01:52:56
type: thesis
metadata_visibility: show
contact_email: muh.khabib@uin-suka.ac.id
creators_name: Yayuk Fitriani, NIM.: 18108020055
title: EFEKTIVITAS PROMOSI MEDIA SOSIAL BANK SYARIAH INDONESIA MENGGUNAKAN MODEL AISAS
ispublished: pub
subjects: ps
divisions: jur_ps
full_text_status: restricted
keywords: AISAS, Bank Syariah Indonesia, Promosi Media Sosial
note: Pembimbing: Alex Fahrur Riza, SE., M.Sc.
abstract: This study aims to measure the effectiveness of social media promotions by Bank Syariah Indonesia (BSI). Measurements were made using the AISAS model. This reSearch is a type of quantitative reSearch with a population of BSI’s social media followers in Indonesia. The sampling technique is purposive sampling. The data collected was 153 respondents followers one of BSI's social media. The analytical method used is Structural Equation Modeling (SEM) which is estimated using SmartPLS 3.29 software. The results of the study show that promotions through social media can affect the Attention, Interest and Search variables. Interests and Searches affect one's Actions to use BSI (Action). Action is proven to have a significant effect on the Share variable. However, the Attention variable has no effect on the Action. These findings offer additional knowledge to companies regarding effective social media promotion strategies in reaching customers.
date: 2023-01-19
date_type: published
pages: 231
institution: UIN SUNAN KALIJAGA YOGYAKARTA
department: FAKULTAS EKONOMI DAN BISNIS ISLAM
thesis_type: skripsi
thesis_name: other
citation:   Yayuk Fitriani, NIM.: 18108020055  (2023) EFEKTIVITAS PROMOSI MEDIA SOSIAL BANK SYARIAH INDONESIA MENGGUNAKAN MODEL AISAS.  Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.   
document_url: https://digilib.uin-suka.ac.id/id/eprint/56681/1/18108020055_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
document_url: https://digilib.uin-suka.ac.id/id/eprint/56681/2/18108020055_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf