TY  - THES
N1  - Pembimbing: Dr. Joko Setyono, SE., M.Si
ID  - digilib56698
UR  - https://digilib.uin-suka.ac.id/id/eprint/56698/
A1  - Nurul Wahida Hidayat, NIM.: 20208012030
Y1  - 2023/01/11/
N2  - Islamic banking gold savings are still classified as a new category. From this new category, a good market share is needed in order to attract every marketer and decide to use the product. It is known that the majority of Indonesia's population is Muslim. This is something that needs to be investigated. This study aims to examine and analyze the effect of the AIDA model Attention, Interest, Desire, Action, as well as the two variables Knowledge and Motivation on Saving Decisions Using BSI Mobile's e-Mas Feature. The total population in this study is unknown but the coverage is all Indonesian people. Then the research sample was 160. Purposive sampling was used as the sample method. In this study, primary data and secondary data are used. Primary information is obtained from responses to surveys given to respondents. Multiple regression analysis was performed on the data using STATA version 14.
The results of this study show that attention, action and motivation influence the decision to save using the BSI Mobile e-Mas feature. Meanwhile, Interest, Desire and Knowledge have no effect on the Decision to Save Using the BSI Mobile e-Mas Feature.
PB  - UIN SUNAN KALIJAGA YOGYAKARTA
KW  - Attention
KW  -  Interest
KW  -  Desire
KW  -  Action
KW  -  Pengetahuan
KW  -  Motivasi
KW  -  Keputusan
M1  - masters
TI  - PENGEMBANGAN MODEL ATTENTION, INTEREST, DESIRE, ACTION DALAM PENGAMBILAN KEPUTUSAN MENABUNG MENGGUNAKAN FITUR E-MAS BSI MOBILE
AV  - restricted
EP  - 174
ER  -