@phdthesis{digilib56715,
           month = {December},
           title = {HUBUNGAN ANTARA PERILAKU CELEBRITY WORSHIP DENGAN COMPULSIVE BUYING PENGGEMAR K-POP DEWASA AWAL DI YOGYAKARTA},
          school = {UIN SUNAN KALIJAGA YOGYAKARTA},
          author = {NIM.: 18107010005 Novera Marsda Riny},
            year = {2022},
            note = {Pembimbing: Maya Fitria, S.Psi., M.A.},
        keywords = {Compulsive Buying, Celebrity Worship, Penggemar K-Pop},
             url = {https://digilib.uin-suka.ac.id/id/eprint/56715/},
        abstract = {For these past few years, globalization has been affecting the entire world to spread all kind of informations swiftly, as in Korean Wave phenomenon. This Korean Wave phenomenon that has been dominating is mostly in music industry, or as known as K-Pop (Korean Pop). This study aims to determine the correlation between celebrity worship and compulsive buying K-Pop fans in early adulthood. The method used in this research is quantitative study, with non-probability sampling (quota sampling). The subjects of this study were K-Pop fans that currently in early adulthood phase ranged from 18 {--} 25 years old as the subject. Data collection in this study was carried out using Celebrity Attitude Scale (CAS) with reliability score 0.938 and Compulsive Buying Scale (CBS) with reliability score 0.910. The data analysis technique in this study used correlation analysis with Pearson Product Moment. The result shows that there was a positive correlation between celebrity worship and compulsive buying with 0.635 correlation score. The result means that the higher the celebrity worship behavior, the higher the compulsive buying became on K-Pop fans in early adulthood phase. In addition, to compare the data, correlation analysis have done to a different group subject that are the members of a K-Pop community named Subak GO, with the coefficient 0,741. The result means that the higher the celebrity worship behavior, the higher the compulsive buying became on the members in Subak GO.}
}