eprintid: 56724
rev_number: 10
eprint_status: archive
userid: 12460
dir: disk0/00/05/67/24
datestamp: 2023-02-28 07:38:40
lastmod: 2023-02-28 07:38:40
status_changed: 2023-02-28 07:38:40
type: thesis
metadata_visibility: show
contact_email: muh.khabib@uin-suka.ac.id
creators_name: Mahardika Setya Wibawa, NIM.: 18107030022
title: PEMANFAATAN INSTAGRAM SEBAGAI MEDIA KOMUNIKASI PEMASARAN DALAM UPAYA MENINGKATKAN PENJUALAN  (STUDI DESKRIPTIF KUALITATIF PADA USAHA KAIN TENUN KAINNESIA)
ispublished: pub
subjects: kom_sos
divisions: jur_ikom
full_text_status: restricted
keywords: Instagram, Marketing Communications, Selling, MSMEs
note: Pembimbing: Achmad Zuhri, M.I.Kom.
abstract: Currently, there are many MSMEs whose businesses have gone digital. However, many MSMEs fail due to a lack of marketing planning that impacts sales. Kainnesia experienced a lack of marketing communication planning. This is exacerbated by the Covid-19 pandemic, so Kainnesia's sales have decreased. Kainnesia is one of the affected MSMEs. This study aims to explain how the utilization of Instagram as a marketing communication media in an effort to increase sales carried out by Kainnesia. The method used in this research is descriptive qualitative method. In addition, this research also uses in-depth interview techniques, observation, and documentation. The results of this study show that in increasing sales, Kainnesia determines planning decisions. In its implementation, Kainnesia uses Instagram as its marketing communication media. Finally, Kainnesia conducts marketing evaluation. By using Instagram, Kainnesia can attract consumers and increase sales. However, there are some features that may not be fully utilized, so they need to be improved
date: 2023-01-11
date_type: published
pages: 101
institution: UIN SUNAN KALIJAGA YOGYAKARTA
department: FAKULTAS ILMU SOSIAL DAN HUMANIORA
thesis_type: skripsi
thesis_name: other
citation:   Mahardika Setya Wibawa, NIM.: 18107030022  (2023) PEMANFAATAN INSTAGRAM SEBAGAI MEDIA KOMUNIKASI PEMASARAN DALAM UPAYA MENINGKATKAN PENJUALAN (STUDI DESKRIPTIF KUALITATIF PADA USAHA KAIN TENUN KAINNESIA).  Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.   
document_url: https://digilib.uin-suka.ac.id/id/eprint/56724/1/18107030022_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
document_url: https://digilib.uin-suka.ac.id/id/eprint/56724/2/18107030022_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf