<> "The repository administrator has not yet configured an RDF license."^^ . <> . . . "PERGESERAN LANSKAP DAKWAH DAN KONSTRUKSI OTORITAS KEISLAMAN DI MEDIA SOSIAL YOUTUBE"^^ . "This study discusses the shift of da’wah landscape and the\r\nconstruction of Islamic authority in YouTube. One of popular social\r\nmedia platforms, YouTube provides a new landscape in order to\r\nproduce and reproduce Islamic da’wah. In this new landscape\r\npreachers from various background try to construct their authority,\r\nperform as authoritative figures delivering knowledge of Islam. It\r\nleads to the proliferation of da’wah contents and to the emergence of\r\nnew patterns of Islam knowledge transmission in the society.\r\nUsing mediatization and Kozinets’ netnographic perspective\r\napproaches, the study would trace the success of preachers in\r\nconstructing Islamic authority through da’wah contents in YouTube\r\nplatform. As an analytical framework, Mediatization approach was\r\nemployed to see the transformation occurring in relation with\r\nreligion and media. Netnographic approach was the methodological\r\nframework to examine and trace the new custom through inspection,\r\ninteraction, and immersion in a digital room.\r\nIn particular, the study discussed three preacher figures selected\r\non their Islamic education capacity and media capability basis. The\r\nIslamic capacity was judged from their Islam education, both formal\r\nand non-formal, background and their mastery of sources of Islam,\r\nwhile social media capability was viewed from the preachers’ ability\r\nto and involvement in utilizing variety social media platforms. First,\r\nUstadz Steven Indra Wibowo represents a preacher with inadequate\r\nIslam education background but good at social media. Second, KH.\r\nAbdul Syakur Yasin represents those with adequate Islam education\r\nbackground but less capable in social media. Third, Habib Husein\r\nJa’far Al Hadar represents preachers with Islam education\r\nbackground and social media adequacy.\r\nThe study discovered the following points. First, out of existing\r\nda’wah contents, the shift of da’wah landscape did not necessarily\r\nleave the existing ones, even farther expanding the reach of message\r\ndissemination. Second, in mediatization perspective contents of\r\nda’wah were the results of negotiation and adaptation between religious interests and the logic of media bringing about a\r\nconstruction of a particular meaning that can be accessed publicly.\r\nThird, religious mediatization put ulamas opinion leaders or religious\r\ninfluencers who presented variety opinions to society through social\r\nmedia.\r\nThe study also discovered that the success of the preachers\r\nconstructing authority through da’wah contents was due to the\r\nstrategy being implemented. There were three strategies uncovered:\r\nfirst, identity commodification strategy in which preachers appear as\r\nattracting-people’s-attention commodity; second, network\r\ncollaboration strategy in which variety networks were invited to\r\ninvolve in the activity for a da’wah expansion; third, interactive\r\ncommunication strategy in which preachers built a virtual social\r\nbound with the audience through the contents they upload."^^ . "2023-01-20" . . . . "UIN SUNAN KALIJAGA YOGYAKARTA"^^ . . . "PASCASAJANA, UIN SUNAN KALIJAGA YOGYAKARTA"^^ . . . . . . . . . "NIM.: 17300016014"^^ . "Stepanus Sigit Pranoto"^^ . "NIM.: 17300016014 Stepanus Sigit Pranoto"^^ . . . . . . "PERGESERAN LANSKAP DAKWAH DAN KONSTRUKSI OTORITAS KEISLAMAN DI MEDIA SOSIAL YOUTUBE (Text)"^^ . . . . . "17300016014_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf"^^ . . . "PERGESERAN LANSKAP DAKWAH DAN KONSTRUKSI OTORITAS KEISLAMAN DI MEDIA SOSIAL YOUTUBE (Text)"^^ . . . . . "PERGESERAN LANSKAP DAKWAH DAN KONSTRUKSI OTORITAS KEISLAMAN DI MEDIA SOSIAL YOUTUBE (Other)"^^ . . . . . . "PERGESERAN LANSKAP DAKWAH DAN KONSTRUKSI OTORITAS KEISLAMAN DI MEDIA SOSIAL YOUTUBE (Other)"^^ . . . . . . "PERGESERAN LANSKAP DAKWAH DAN KONSTRUKSI OTORITAS KEISLAMAN DI MEDIA SOSIAL YOUTUBE (Other)"^^ . . . . . . "PERGESERAN LANSKAP DAKWAH DAN KONSTRUKSI OTORITAS KEISLAMAN DI MEDIA SOSIAL YOUTUBE (Other)"^^ . . . . . . "PERGESERAN LANSKAP DAKWAH DAN KONSTRUKSI OTORITAS KEISLAMAN DI MEDIA SOSIAL YOUTUBE (Other)"^^ . . . . . . "lightbox.jpg"^^ . . . "PERGESERAN LANSKAP DAKWAH DAN KONSTRUKSI OTORITAS KEISLAMAN DI MEDIA SOSIAL YOUTUBE (Other)"^^ . . . . . . "preview.jpg"^^ . . . "PERGESERAN LANSKAP DAKWAH DAN KONSTRUKSI OTORITAS KEISLAMAN DI MEDIA SOSIAL YOUTUBE (Other)"^^ . . . . . . "medium.jpg"^^ . . . "PERGESERAN LANSKAP DAKWAH DAN KONSTRUKSI OTORITAS KEISLAMAN DI MEDIA SOSIAL YOUTUBE (Other)"^^ . . . . . . "small.jpg"^^ . . "HTML Summary of #56877 \n\nPERGESERAN LANSKAP DAKWAH DAN KONSTRUKSI OTORITAS KEISLAMAN DI MEDIA SOSIAL YOUTUBE\n\n" . "text/html" . . . "DAKWAH ISLAM" . . . "Media Dakwah" . . . "Media Sosial" . .