%A NIM.: 17300016014 Stepanus Sigit Pranoto
%O Promotor: Prof. Noorhaidi Hasan, S.Ag., M.A., M.Phil., Ph.D. dan Prof.
Dr. Iswandi Syahputra, S.Ag., M.Si
%T PERGESERAN LANSKAP DAKWAH DAN KONSTRUKSI OTORITAS KEISLAMAN DI MEDIA SOSIAL YOUTUBE
%X This study discusses the shift of da’wah landscape and the
construction of Islamic authority in YouTube. One of popular social
media platforms, YouTube provides a new landscape in order to
produce and reproduce Islamic da’wah. In this new landscape
preachers from various background try to construct their authority,
perform as authoritative figures delivering knowledge of Islam. It
leads to the proliferation of da’wah contents and to the emergence of
new patterns of Islam knowledge transmission in the society.
Using mediatization and Kozinets’ netnographic perspective
approaches, the study would trace the success of preachers in
constructing Islamic authority through da’wah contents in YouTube
platform. As an analytical framework, Mediatization approach was
employed to see the transformation occurring in relation with
religion and media. Netnographic approach was the methodological
framework to examine and trace the new custom through inspection,
interaction, and immersion in a digital room.
In particular, the study discussed three preacher figures selected
on their Islamic education capacity and media capability basis. The
Islamic capacity was judged from their Islam education, both formal
and non-formal, background and their mastery of sources of Islam,
while social media capability was viewed from the preachers’ ability
to and involvement in utilizing variety social media platforms. First,
Ustadz Steven Indra Wibowo represents a preacher with inadequate
Islam education background but good at social media. Second, KH.
Abdul Syakur Yasin represents those with adequate Islam education
background but less capable in social media. Third, Habib Husein
Ja’far Al Hadar represents preachers with Islam education
background and social media adequacy.
The study discovered the following points. First, out of existing
da’wah contents, the shift of da’wah landscape did not necessarily
leave the existing ones, even farther expanding the reach of message
dissemination. Second, in mediatization perspective contents of
da’wah were the results of negotiation and adaptation between religious interests and the logic of media bringing about a
construction of a particular meaning that can be accessed publicly.
Third, religious mediatization put ulamas opinion leaders or religious
influencers who presented variety opinions to society through social
media.
The study also discovered that the success of the preachers
constructing authority through da’wah contents was due to the
strategy being implemented. There were three strategies uncovered:
first, identity commodification strategy in which preachers appear as
attracting-people’s-attention commodity; second, network
collaboration strategy in which variety networks were invited to
involve in the activity for a da’wah expansion; third, interactive
communication strategy in which preachers built a virtual social
bound with the audience through the contents they upload.
%K Media Baru, Mediatisasi Dakwah, Otoritas Islam,
Fragmentasi Otoritas, Konstruksi Otoritas, YouTube
%D 2023
%I UIN SUNAN KALIJAGA YOGYAKARTA
%L digilib56877