<> "The repository administrator has not yet configured an RDF license."^^ . <> . . . "PEMANFAATAN MEDIA SOSIAL DALAM PROMOSI PERPUSTAKAAN DAN ANALISIS KONTEN INSTAGRAM PERPUSTAKAAN UIN SUNAN KALIJAGA YOGYAKARTA"^^ . "The background of this research is that many social media are used as communication\r\ntools, especially Instagram. Now, Instagram is not only used as a communication tool\r\nbut is used as a tool to inform or promote a product. The superiority of the number of\r\nfollowers on Instagram can exceed the number of followers on other social media.\r\nTherefore, the Library of UIN Sunan Kalijaga Yogyakarta uses an Instagram account\r\nas a library promotion tool as well as its existence.\r\nThis study aims to find out how the use of Instagram social media in the library of UIN\r\nSunan Kalijaga Yogyakarta, how to promote the library of UIN Sunan Kalijaga\r\nYogyakarta and how to analyze content as a promotional medium for the library of\r\nUIN Sunan Kalijaga Yogyakarta. This type of research is qualitative research with a\r\nqualitative descriptive approach. Based on the results obtained from Content Analysis\r\nof Library Promotional Media the author uses the theory of Chan, Lam, and Chiu,\r\nnamely the categories of dissemination of library information, marketing or promotion,\r\ninformation/knowledge sharing, and requests for input to users. The data collection\r\ntechnique is the primary source of the Instagram account of the UIN Sunan Kalijaga\r\nYogyakarta library and secondary sources of observation, interviews, and\r\ndocumentation. Data analysis using the analysis method for each post on the Instagram\r\nlibrary was analyzed to categorize each post, knowing the type of information shared.\r\nBased on the results of the research, it can be concluded that (i) Social media of the\r\nUIN Sunan Kalijaga Library is used as a means of disseminating information,\r\npromotion and existence. (ii) Library of UIN Sunan Kalijaga Yogyakarta promotes\r\nvarious activities by displaying content. The content displayed is divided into two\r\ntypes, namely images and videos in different forms. First, make lists of content that\r\nwill be uploaded to social media and adjust the topics to your needs. Second, determine\r\nthe target to whom the information is conveyed so that the content is made according\r\nto the target reader. Third, use the featured hashtag, namely\r\n#PerpustakaanUINSukaSolusiReferensiRisetKitaSemua #perpusuinsuka\r\n#uinsukalibrary #uinsukalib #uinsuka The hashtag is always included in each content\r\ndescription. Fourth, make a schedule or Instagram posting schedule as a reference for\r\nuploading. Fifth, the description of sentences in the content uses standard language so\r\nthat it is easily understood by readers (iii) Content analysis on the Instagram account\r\n@perpusuinyogyakarta is divided into eight contents, namely dissemination of library\r\ninformation, marketing or promotion, information/knowledge sharing, requests for\r\ninput from users, quotes content, holiday content, book battle content and book grant\r\ncontent. Meanwhile, the role of library social media can be seen from the more active\r\nInstagram social media sharing all information. The recommendation of this study is\r\nthat the implementation of promotions on social media accounts other than Instagram\r\nis further enhanced because Instagram content and other accounts are still related."^^ . "2023-01-13" . . . . "UIN SUNAN KALIJAGA YOGYAKARTA"^^ . . . "PASCASAJANA, UIN SUNAN KALIJAGA YOGYAKARTA"^^ . . . . . . . . . "NIM.: 20200012037"^^ . "Cindy Dewiyani"^^ . "NIM.: 20200012037 Cindy Dewiyani"^^ . . . . . . "PEMANFAATAN MEDIA SOSIAL DALAM PROMOSI PERPUSTAKAAN DAN ANALISIS KONTEN INSTAGRAM PERPUSTAKAAN UIN SUNAN KALIJAGA YOGYAKARTA (Text)"^^ . . . . . "20200012037_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf"^^ . . . "PEMANFAATAN MEDIA SOSIAL DALAM PROMOSI PERPUSTAKAAN DAN ANALISIS KONTEN INSTAGRAM PERPUSTAKAAN UIN SUNAN KALIJAGA YOGYAKARTA (Text)"^^ . . . . . "PEMANFAATAN MEDIA SOSIAL DALAM PROMOSI PERPUSTAKAAN DAN ANALISIS KONTEN INSTAGRAM PERPUSTAKAAN UIN SUNAN KALIJAGA YOGYAKARTA (Other)"^^ . . . . . . "PEMANFAATAN MEDIA SOSIAL DALAM PROMOSI PERPUSTAKAAN DAN ANALISIS KONTEN INSTAGRAM PERPUSTAKAAN UIN SUNAN KALIJAGA YOGYAKARTA (Other)"^^ . . . . . . "PEMANFAATAN MEDIA SOSIAL DALAM PROMOSI PERPUSTAKAAN DAN ANALISIS KONTEN INSTAGRAM PERPUSTAKAAN UIN SUNAN KALIJAGA YOGYAKARTA (Other)"^^ . . . . . . "PEMANFAATAN MEDIA SOSIAL DALAM PROMOSI PERPUSTAKAAN DAN ANALISIS KONTEN INSTAGRAM PERPUSTAKAAN UIN SUNAN KALIJAGA YOGYAKARTA (Other)"^^ . . . . . . "PEMANFAATAN MEDIA SOSIAL DALAM PROMOSI PERPUSTAKAAN DAN ANALISIS KONTEN INSTAGRAM PERPUSTAKAAN UIN SUNAN KALIJAGA YOGYAKARTA (Other)"^^ . . . . . . "lightbox.jpg"^^ . . . "PEMANFAATAN MEDIA SOSIAL DALAM PROMOSI PERPUSTAKAAN DAN ANALISIS KONTEN INSTAGRAM PERPUSTAKAAN UIN SUNAN KALIJAGA YOGYAKARTA (Other)"^^ . . . . . . "preview.jpg"^^ . . . "PEMANFAATAN MEDIA SOSIAL DALAM PROMOSI PERPUSTAKAAN DAN ANALISIS KONTEN INSTAGRAM PERPUSTAKAAN UIN SUNAN KALIJAGA YOGYAKARTA (Other)"^^ . . . . . . "medium.jpg"^^ . . . "PEMANFAATAN MEDIA SOSIAL DALAM PROMOSI PERPUSTAKAAN DAN ANALISIS KONTEN INSTAGRAM PERPUSTAKAAN UIN SUNAN KALIJAGA YOGYAKARTA (Other)"^^ . . . . . . "small.jpg"^^ . . "HTML Summary of #56894 \n\nPEMANFAATAN MEDIA SOSIAL DALAM PROMOSI PERPUSTAKAAN DAN ANALISIS KONTEN INSTAGRAM PERPUSTAKAAN UIN SUNAN KALIJAGA YOGYAKARTA\n\n" . "text/html" . . . "Media Sosial" . . . "Perpustakaan Perguruan Tinggi" . . . "Promosi Perpustakaan" . .