%A NIM.: 20200012037 Cindy Dewiyani
%O Pembimbing: Prof. Dr. Nurdin, S.Ag. S.S., M.A.
%T PEMANFAATAN MEDIA SOSIAL DALAM PROMOSI PERPUSTAKAAN DAN ANALISIS KONTEN INSTAGRAM PERPUSTAKAAN UIN SUNAN KALIJAGA YOGYAKARTA
%X The background of this research is that many social media are used as communication
tools, especially Instagram. Now, Instagram is not only used as a communication tool
but is used as a tool to inform or promote a product. The superiority of the number of
followers on Instagram can exceed the number of followers on other social media.
Therefore, the Library of UIN Sunan Kalijaga Yogyakarta uses an Instagram account
as a library promotion tool as well as its existence.
This study aims to find out how the use of Instagram social media in the library of UIN
Sunan Kalijaga Yogyakarta, how to promote the library of UIN Sunan Kalijaga
Yogyakarta and how to analyze content as a promotional medium for the library of
UIN Sunan Kalijaga Yogyakarta. This type of research is qualitative research with a
qualitative descriptive approach. Based on the results obtained from Content Analysis
of Library Promotional Media the author uses the theory of Chan, Lam, and Chiu,
namely the categories of dissemination of library information, marketing or promotion,
information/knowledge sharing, and requests for input to users. The data collection
technique is the primary source of the Instagram account of the UIN Sunan Kalijaga
Yogyakarta library and secondary sources of observation, interviews, and
documentation. Data analysis using the analysis method for each post on the Instagram
library was analyzed to categorize each post, knowing the type of information shared.
Based on the results of the research, it can be concluded that (i) Social media of the
UIN Sunan Kalijaga Library is used as a means of disseminating information,
promotion and existence. (ii) Library of UIN Sunan Kalijaga Yogyakarta promotes
various activities by displaying content. The content displayed is divided into two
types, namely images and videos in different forms. First, make lists of content that
will be uploaded to social media and adjust the topics to your needs. Second, determine
the target to whom the information is conveyed so that the content is made according
to the target reader. Third, use the featured hashtag, namely
#PerpustakaanUINSukaSolusiReferensiRisetKitaSemua #perpusuinsuka
#uinsukalibrary #uinsukalib #uinsuka The hashtag is always included in each content
description. Fourth, make a schedule or Instagram posting schedule as a reference for
uploading. Fifth, the description of sentences in the content uses standard language so
that it is easily understood by readers (iii) Content analysis on the Instagram account
@perpusuinyogyakarta is divided into eight contents, namely dissemination of library
information, marketing or promotion, information/knowledge sharing, requests for
input from users, quotes content, holiday content, book battle content and book grant
content. Meanwhile, the role of library social media can be seen from the more active
Instagram social media sharing all information. The recommendation of this study is
that the implementation of promotions on social media accounts other than Instagram
is further enhanced because Instagram content and other accounts are still related.
%K Media Sosial, Promosi Perpustakaan, Konten Instagram
%D 2023
%I UIN SUNAN KALIJAGA YOGYAKARTA
%L digilib56894