eprintid: 56921
rev_number: 14
eprint_status: archive
userid: 12460
dir: disk0/00/05/69/21
datestamp: 2023-03-06 04:22:26
lastmod: 2023-03-24 04:33:26
status_changed: 2023-03-24 04:33:26
type: thesis
metadata_visibility: show
contact_email: muh.khabib@uin-suka.ac.id
creators_name: Munawir, NIM.: 16820048
title: PENGARUH BRAND EQUITY, KEPERCAYAAN DAN KUALITAS SISTEM TERHADAP KEPUASAN NASABAH PENGGUNA MOBILE BANKING BANK SYARIAH INDONESIA (STUDI KASUS PADA NASABAH PENGGUNA MOBILE BANKING BANK SYARIAH INDONESIA DI KOTA YOGYAKARTA)
ispublished: pub
subjects: ps
divisions: jur_ps
full_text_status: restricted
keywords: Brand Equity, Perilaku Konsumen, Kepuasan Nasabah, Mobile Banking
note: Pembimbing: Farid Hidayat, S.H., M.S.I
abstract: This study aims to determine the effect of brand equity, trust, and system quality on customer satisfaction using mobile banking of Bank Syariah Indonesia in Yogyakarta City. The population in this study is customers of Bank Syariah Indonesia in Yogyakarta City. The sample used in this study was 100 respondents. The data collection method used is the questionnaire method with the Likert scale that measures brand equity, trust, and system quality variables on customer satisfaction using mobile banking of Bank Syariah Indonesia in Yogyakarta City. Data analysis used is the multiple linear regression. All data was processed and analyzed using SPSS version 21.0. The results (T test) show that brand equity, trust, and system quality have a positive and significant effect on customer satisfaction using using mobile banking of Bank Syariah Indonesia. The results (Test F) also show that brand equity, trust, and system quality simultaneously have a positive and significant effect on customer satisfaction using mobile banking of Bank Syariah Indonesia in Yogyakarta City.
date: 2023-01-20
date_type: published
pages: 148
institution: UIN SUNAN KALIJAGA YOGYAKARTA
department: FAKULTAS EKONOMI DAN BISNIS ISLAM
thesis_type: skripsi
thesis_name: other
citation:   Munawir, NIM.: 16820048  (2023) PENGARUH BRAND EQUITY, KEPERCAYAAN DAN KUALITAS SISTEM TERHADAP KEPUASAN NASABAH PENGGUNA MOBILE BANKING BANK SYARIAH INDONESIA (STUDI KASUS PADA NASABAH PENGGUNA MOBILE BANKING BANK SYARIAH INDONESIA DI KOTA YOGYAKARTA).  Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.   
document_url: https://digilib.uin-suka.ac.id/id/eprint/56921/1/16820048_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
document_url: https://digilib.uin-suka.ac.id/id/eprint/56921/2/16820048_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf