?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adissertation&rft.au=MOH.+NUR+ABDULAH+-+NIM.+05730018%2C+&rft.aulast=MOH.+NUR+ABDULAH+-+NIM.+05730018&rft.aufirst=+&rft.degree=Skripsi&rft.date=1+March+2011&rft.title=STRATEGI+INTEGRATED+MARKETING+COMMUNICATIONS+(IMC)+DALAM+MENINGKATKAN+PENDAPATAN+SPOT+IKLAN+(Studi+Deskriptif+Kualitatif+Pada+Stasiun+Radio+UTY+FM)&rft.inst=UIN+Sunan+Kalijaga+Yogyakarta