%0 Thesis
%9 Skripsi
%A Muhammad Rifai Faqih, NIM.: 06140040
%B FAKULTAS ADAB DAN ILMU BUDAYA
%D 2011
%F digilib:57214
%I UIN SUNAN KALIJAGA YOGYAKARTA
%K Strategi Promosi, Perpustakaan Perguruan Tinggi, Media Promosi
%P 159
%T STRATEGI PROMOSI DI UPT PERPUSTAKAAN UNIVERSITAS NEGERI YOGYAKARTA
%U https://digilib.uin-suka.ac.id/id/eprint/57214/
%X The Purpose of the study is to identify the promotion activities performed Library  UPT University State of Yogyakarta in order to promote its library service.  Descriptive qualitative method is applied in this study. Research is carried out in  Library UPT University State f Yogyakarta. Data is taken by doing observation,  interview, and documentation. Data analysis is performed through a few stages i.e.  data reducation, data presentation, and conclusion or verification. The result  indicate that Library UPT University State of Yogyakarta promote its library by  issuing User’s Manual for the customer, printing and distributing leaflet, having  User Education, setting Up Information sign, displaying new collections, working  together with other institutions, presenting book fair, making website, and bulletin  “Papirus”. All those marketing activities held by Library UPT University State of  Yogyakarta are parts of the promotion strategy of the library. The promotional  activities above are more than just providing information and reinforcing its  products and library services so that people know more about its existence. It is  strongly recommended that Library UPT University State of Yogyakarta improve  its website, perform more promotion activities, take good care its collection, and  add more digital information signs.
%Z Pembimbing: Tafrikhuddin, S.Ag., M.Pd.