eprintid: 57214
rev_number: 11
eprint_status: archive
userid: 12460
dir: disk0/00/05/72/14
datestamp: 2023-03-16 04:19:48
lastmod: 2023-03-16 04:19:48
status_changed: 2023-03-16 04:19:48
type: thesis
metadata_visibility: show
contact_email: muh.khabib@uin-suka.ac.id
creators_name: Muhammad Rifai Faqih, NIM.: 06140040
title: STRATEGI PROMOSI DI UPT PERPUSTAKAAN UNIVERSITAS NEGERI YOGYAKARTA
ispublished: pub
subjects: IPI
subjects: perpus_pt
divisions: jur_ipis1
full_text_status: restricted
keywords: Strategi Promosi, Perpustakaan Perguruan Tinggi, Media Promosi
note: Pembimbing: Tafrikhuddin, S.Ag., M.Pd.
abstract: The Purpose of the study is to identify the promotion activities performed Library
UPT University State of Yogyakarta in order to promote its library service.
Descriptive qualitative method is applied in this study. Research is carried out in
Library UPT University State f Yogyakarta. Data is taken by doing observation,
interview, and documentation. Data analysis is performed through a few stages i.e.
data reducation, data presentation, and conclusion or verification. The result
indicate that Library UPT University State of Yogyakarta promote its library by
issuing User’s Manual for the customer, printing and distributing leaflet, having
User Education, setting Up Information sign, displaying new collections, working
together with other institutions, presenting book fair, making website, and bulletin
“Papirus”. All those marketing activities held by Library UPT University State of
Yogyakarta are parts of the promotion strategy of the library. The promotional
activities above are more than just providing information and reinforcing its
products and library services so that people know more about its existence. It is
strongly recommended that Library UPT University State of Yogyakarta improve
its website, perform more promotion activities, take good care its collection, and
add more digital information signs.
date: 2011-11-09
date_type: published
pages: 159
institution: UIN SUNAN KALIJAGA YOGYAKARTA
department: FAKULTAS ADAB DAN ILMU BUDAYA
thesis_type: skripsi
thesis_name: other
citation:   Muhammad Rifai Faqih, NIM.: 06140040  (2011) STRATEGI PROMOSI DI UPT PERPUSTAKAAN UNIVERSITAS NEGERI YOGYAKARTA.  Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.   
document_url: https://digilib.uin-suka.ac.id/id/eprint/57214/1/BAB-I_IV-atau-V_DAFTAR-PUSTAKA%20%C2%B7.pdf
document_url: https://digilib.uin-suka.ac.id/id/eprint/57214/2/BAB-II_sampai_SEBELUM-BAB-TERAKHIR%C2%B7.pdf