TY  - THES
N1  - Pembimbing: Drs. Latiful Khuluq M.A., BSW., Ph.D
ID  - digilib57247
UR  - https://digilib.uin-suka.ac.id/id/eprint/57247/
A1  - Nur Hasyim Maulidah, NIM.: 20202012001
Y1  - 2022/12/15/
N2  - This study aims to explore data about Audience Acceptance Analysis in Khalid Basalamah's
Da'wah about wayang in this study containing or correlating with the case studies of Khalid
Basalamah's Youtube Channel and Artv Media
The method used in this research is descriptive qualitative. Data collection in the research used
is observation and documentation. The data obtained was then analyzed and interpreted. The
theory that supports analyzing data from this study uses the theory of audience acceptance from
Stuart Hall, audiences encode decoding da'wah messages from social media through three
possible positions in interpreting messages, namely oppositional positions, dominant positions
and negotiating positions.
The results of the study show that Khalid Basalamah's da'wah communication about wayang
on YouTube social media is more widely understood by some audiences as a da'wah polemic
on YouTube social media. Meanwhile, in the perspective of Stuart Hall's theory, opposition
positions are found on social media. codong's dominant position is from social media while in
the negotiating position there is no audience from social media.
Based on the results of the study that Khalid Basalamah's audience acceptance of wayang was
by digging up data from YouTube screenings related to da'wah messages about wayang, and
analyzing the data using the theory of audience acceptance analysis from Stuart Hall and using
the theory of encoding and encoding.
PB  - UIN SUNAN KALIJAGA YOGYAKARTA
KW  - dai; audience acceptance; Khalid Basalamah; Wayang
M1  - masters
TI  - ANALISIS PENERIMAAN KHALAYAK PADA KOMUNIKASI DAKWAH
KHALID BASALAMAH TENTANG WAYANG
(Studi Kasus Channel Youtube Khalid Basalamah Official dan Artv Media )
AV  - restricted
EP  - 156
ER  -