eprintid: 57255
rev_number: 10
eprint_status: archive
userid: 12460
dir: disk0/00/05/72/55
datestamp: 2023-03-17 03:39:17
lastmod: 2023-03-17 03:39:17
status_changed: 2023-03-17 03:39:17
type: thesis
metadata_visibility: show
contact_email: muh.khabib@uin-suka.ac.id
creators_name: Yuni Isnaningsih, NIM.: 09141043
title: STUDI TENTANG MEDIA PROMOSI DI UPT PERPUSTAKAAN UNIVERSITAS SARJANA WIYATA TAMAN SISWA YOGYAKARTA
ispublished: pub
subjects: pro_perpus
divisions: jur_ipis1
full_text_status: restricted
keywords: Media Promosi, Promosi Perpustakaan, Direct Marketing
note: Pembimbing: Drs. Djazim Rohmadi, M.S.i
abstract: Promotion of the library is essentially a forum for exchange of information
between library with the consumer or prospective users with the primary purpose
of providing information about products or services provided by the library at
once persuaded to react to a product or service offered. Choosing the right
promotion to use libraries that we manage strategy is needed, use of appropriate
strategies to prevent the library from losses caused by the promotional activities
that are not effective and efisien.Promotional efforts Wiyata Graduate University
Library UPT Tamansiswa Yogyakarta aims to determine the implementation of
library promotion activities in the University Library UPT Bachelor Wiyata
Tamansiswa Yogyakarta in promoting the library. The method in this study using
qualitative descriptive methods. Data collection techniques using observation,
interview and documentation. In this study adequately captured informants to be
interviewed.The results of this study that the University Undergraduate Library
Unit Wiyata Tamansiswa Yogyakarta in promoting the library with the media,
Guidance user library following the Indonesian Higher Education Libraries
Forum, the Internet, publications, and community services. Promotion of the
library in the University Library UPT Bachelor Wiyata Tamansiswa more
Yogyakarta aims to provide information and recalling the existence of a product
or service for the library service can be utilized by user library.
date: 2011-11-10
date_type: published
pages: 121
institution: UIN SUNAN KALIJAGA YOGYAKARTA
department: FAKULTAS ADAB DAN ILMU BUDAYA
thesis_type: skripsi
thesis_name: other
citation:   Yuni Isnaningsih, NIM.: 09141043  (2011) STUDI TENTANG MEDIA PROMOSI DI UPT PERPUSTAKAAN UNIVERSITAS SARJANA WIYATA TAMAN SISWA YOGYAKARTA.  Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.   
document_url: https://digilib.uin-suka.ac.id/id/eprint/57255/1/BAB-I_IV-atau-V_DAFTAR-PUSTAKA%20%C2%B7%C2%B7%C2%B7.pdf
document_url: https://digilib.uin-suka.ac.id/id/eprint/57255/2/BAB-II_sampai_SEBELUM-BAB-TERAKHIR%C2%B7.pdf