?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.relation=https%3A%2F%2Fdigilib.uin-suka.ac.id%2Fid%2Feprint%2F57315%2F&rft.title=PROPHETIC+VALUE+IN+GAMIFICATION+PRACTICES+AT+SHOPEE+TANAM+DURING+THE+COVID-19+PANDEMIC&rft.creator=Rama+Kertamukti%2C+-&rft.creator=Siti+Nafi'atul+Ummah%2C+-&rft.subject=Komunikasi&rft.description=This+research+is+focused+on+the+meaning+of+Shopee+Tanam+gamification+users+during+the+Covid-19+pandemic.+This+research+is+motivated+by+the+scarcity+of+marketing+strategies+that+put+forward+the+practice+of+prophetic+communication+so+that+there+is+a+moral+and+moral+decline+that+ignores+transcendent+values.+The+purpose+of+this+study+is+to+find+out+how+the+meaning+of+Prophetic+Communication+in+the+gamification+of+Shopee+Tanam+during+the+Covid-19+pandemic.To+analyze+this+phenomenon%2C+the+researcher+uses+the+Theory+of+Prophetic+Communication+by+Iswandi+Syahputra+and+Gamification+Elements+by+Eisingerich.+The+researcher+uses+a+qualitative+method+with+a+phenomenological+approach+which+aims+to+reveal+the+meaning+of+one's+experience.+Collecting+data+in+this+study+by+means+of+interviews%2C+observations+and+documentation.+The+subjects+in+this+study+were+Shopee+Tanam+gamified+users.+While+the+data+analysis+technique+in+this+research+is+byEpoch%2C+Horizonalization%2C+Textural+description%2C+structural+description%2C+and+essential+invariant+structure.+The+results+showed+that+strategy+gamification+implemented+by+Shopee+Indonesia+through+the+Shopee+Tanam+game+has+been+implemented+well+through+six+elements%2C+namely%3Asocial+interaction%2C+sense+of+control%2C+goals%2C+progress+tracking%2C+rewards%2C+and+prompts.The+meanings+that+emerge+from+the+subject+of+this+research+are+high+social+solidarity%2C+increased+self-welfare+in+the+midst+of+a+pandemic%2C+and+the+actions+of+hablu+minannas+which+are+integrated+with+hablu+minallah.+As+a+result%2C+Shopee+Tanam+Gamification+contains+the+values+of+Prophetic+Communication+that+are+in+line+with+Humanization%2C+Liberation%2C+and+Transcendence.&rft.publisher=Prodi+Ilmu+Komunikasi+Universitas+Mataram&rft.date=2022&rft.type=Monograph&rft.type=NonPeerReviewed&rft.format=text&rft.language=en&rft.identifier=https%3A%2F%2Fdigilib.uin-suka.ac.id%2Fid%2Feprint%2F57315%2F1%2FPROPHETIC%2520VALUE%2520IN%2520GAMIFICATION%2520PRACTICES%2520AT%2520SHOPEE%2520TANAM%2520DURING%2520THE%2520COVID-19%2520PANDEMIC.pdf&rft.format=text&rft.language=id&rft.identifier=https%3A%2F%2Fdigilib.uin-suka.ac.id%2Fid%2Feprint%2F57315%2F2%2Fsurat-surat-pernyataan1679695870.pdf&rft.identifier=++Rama+Kertamukti%2C+-+and+Siti+Nafi'atul+Ummah%2C+-++(2022)+PROPHETIC+VALUE+IN+GAMIFICATION+PRACTICES+AT+SHOPEE+TANAM+DURING+THE+COVID-19+PANDEMIC.++Other.+Prodi+Ilmu+Komunikasi+Universitas+Mataram%2C+Mataram.+++++