eprintid: 57315
rev_number: 10
eprint_status: archive
userid: 12253
dir: disk0/00/05/73/15
datestamp: 2023-03-24 22:47:05
lastmod: 2023-03-24 22:47:05
status_changed: 2023-03-24 22:47:05
type: monograph
metadata_visibility: show
creators_name: Rama Kertamukti, -
creators_name: Siti Nafi'atul Ummah, -
title: PROPHETIC VALUE IN GAMIFICATION PRACTICES AT SHOPEE TANAM DURING THE COVID-19 PANDEMIC
ispublished: pub
subjects: komunikasi
divisions: x_proc
full_text_status: public
monograph_type: other
keywords: Gamification, Shopee Tanam, Humanization, Liberation, Transcendence
abstract: This research is focused on the meaning of Shopee Tanam gamification users during the Covid-19 pandemic. This research is motivated by the scarcity of marketing strategies that put forward the practice of prophetic communication so that there is a moral and moral decline that ignores transcendent values. The purpose of this study is to find out how the meaning of Prophetic Communication in the gamification of Shopee Tanam during the Covid-19 pandemic.To analyze this phenomenon, the researcher uses the Theory of Prophetic Communication by Iswandi Syahputra and Gamification Elements by Eisingerich. The researcher uses a qualitative method with a phenomenological approach which aims to reveal the meaning of one's experience. Collecting data in this study by means of interviews, observations and documentation. The subjects in this study were Shopee Tanam gamified users. While the data analysis technique in this research is byEpoch, Horizonalization, Textural description, structural description, and essential invariant structure. The results showed that strategy gamification implemented by Shopee Indonesia through the Shopee Tanam game has been implemented well through six elements, namely:social interaction, sense of control, goals, progress tracking, rewards, and prompts.The meanings that emerge from the subject of this research are high social solidarity, increased self-welfare in the midst of a pandemic, and the actions of hablu minannas which are integrated with hablu minallah. As a result, Shopee Tanam Gamification contains the values of Prophetic Communication that are in line with Humanization, Liberation, and Transcendence.
date: 2022
date_type: published
publisher: Prodi Ilmu Komunikasi Universitas Mataram
place_of_pub: Mataram
institution: UIN Sunan Kalijaga Yogyakarta
citation:   Rama Kertamukti, - and Siti Nafi'atul Ummah, -  (2022) PROPHETIC VALUE IN GAMIFICATION PRACTICES AT SHOPEE TANAM DURING THE COVID-19 PANDEMIC.  Other. Prodi Ilmu Komunikasi Universitas Mataram, Mataram.     
document_url: https://digilib.uin-suka.ac.id/id/eprint/57315/1/PROPHETIC%20VALUE%20IN%20GAMIFICATION%20PRACTICES%20AT%20SHOPEE%20TANAM%20DURING%20THE%20COVID-19%20PANDEMIC.pdf
document_url: https://digilib.uin-suka.ac.id/id/eprint/57315/2/surat-surat-pernyataan1679695870.pdf