%A - Ifonilla Yenianti
%A - Anis Masruri
%T The Role and Strategy of Libraries in Online Services Innovation at The Library of UIN Walisongo Semarang
%X This research used descriptive qualitative method. Data were taken through observation, interviews and documentation related to research. The technique of taking the subject of this study used saturated sampling where all librarians of UIN Walisongo Semarang became informants in this study. Test the validity of the data through the stages of testing credibility, transferability test, dependability test, and confirmability test.
The results of this research contribute to the findings of previous research, namely the role of librarians as content creators. The roles of librarians in online service innovation at UIN Walisongo Semarang Library found in this research are as follows: (1) Initiator: librarians initiate library online service innovations; (2) Drafter: librarians draft a roadmap for the library's online service innovation program; (3) Marketer: librarians market or promote innovative products of library online services; (4) Public relations: librarians establish relationships and network with various elements of the academic community both inside and outside the institution in developing library online service innovations and (5) Service coordinator: librarians are in charge of library online service innovations. The librarian's strategies in carrying out its role in online service innovation are; (1) utilizing information and communication technology as a medium for the development of online service innovations and electronic communication media (Website, Instagram and Facebook social media, WhatsApp and Short Message Service (SMS) Broadcast); (2) socializing the innovation of online library services through printed promotions such as brochures, leaflets, banners, announcements and through the tradition of word of mouth (WOM). The constraints for librarians in carrying out their role in online service innovation at UIN Walisongo Semarang Library are both technical and non-technical constraints.
%K The role of librarians; library online services; college libraries
%P 107-122
%D 2022
%C Yogyakarta
%L digilib57335