TY  - CONF
ID  - digilib57450
UR  - https://digilib.uin-suka.ac.id/id/eprint/57450/
A1  - Diah Ajeng Purwani, -
Y1  - 2019///
N2  - Discussing about industry 4.0 in the sociopreneurs
world is not only speaking about interconnection between
machine and system for the business to keep running and
producing social impacts. However, there is a new
phenomenon that emerges through internet of things (IoT)
that becomes the strength in the marketing world named as marketing mesh in which networks created through internet
could be connected and interacting toward each other and
able to establish values for the drivers. However, once
again, embodying nation that able to operate industry 4.0 for
the sociopreneurs require cooperation from many sectors.
Starting from the enforcement of legal protection, the
availability of qualified human resources to the support of
political policies.
This research was focusing on the marketing
mesh in digital world conducted by sociopreneurs and has
not reached other fields. The marketing communication
study in the digital world is still dynamic, therefore, the
future studies should be able of exploring more theme
communication strategy to become a new reference in
marketing communication field. The development of digital
startup has been really interesting to be studied considering
their movements which dominated by applications. The
development of the current marketing world has reached 4.0
marketing, the 5G technology and disruption era.
KW  - Marketing Mesh
KW  -  Communication
KW  -  Strategy
TI  - Marketing Mesh as the Communication Strategy to Face the Revolution
SP  - 285
AV  - public
EP  - 288
T2  - 1st Annual Internatioal Conference on Social Sciences and Humanities (AICOSH 2019
ER  -