eprintid: 57450
rev_number: 10
eprint_status: archive
userid: 12253
dir: disk0/00/05/74/50
datestamp: 2023-03-28 13:54:34
lastmod: 2023-03-28 13:54:34
status_changed: 2023-03-28 13:54:34
type: conference_item
metadata_visibility: show
creators_name: Diah Ajeng Purwani, -
title: Marketing Mesh as the Communication Strategy to Face the Revolution
ispublished: pub
subjects: komunikasi
divisions: x_proc
full_text_status: public
pres_type: paper
keywords: Marketing Mesh, Communication, Strategy
abstract: Discussing about industry 4.0 in the sociopreneurs
world is not only speaking about interconnection between
machine and system for the business to keep running and
producing social impacts. However, there is a new
phenomenon that emerges through internet of things (IoT)
that becomes the strength in the marketing world named as marketing mesh in which networks created through internet
could be connected and interacting toward each other and
able to establish values for the drivers. However, once
again, embodying nation that able to operate industry 4.0 for
the sociopreneurs require cooperation from many sectors.
Starting from the enforcement of legal protection, the
availability of qualified human resources to the support of
political policies.
This research was focusing on the marketing
mesh in digital world conducted by sociopreneurs and has
not reached other fields. The marketing communication
study in the digital world is still dynamic, therefore, the
future studies should be able of exploring more theme
communication strategy to become a new reference in
marketing communication field. The development of digital
startup has been really interesting to be studied considering
their movements which dominated by applications. The
development of the current marketing world has reached 4.0
marketing, the 5G technology and disruption era.
date: 2019
date_type: published
pagerange: 285-288
event_title: 1st Annual Internatioal Conference on Social Sciences and Humanities (AICOSH 2019
event_dates: 25 - 27 Juni 2019
event_type: conference
refereed: TRUE
citation:   Diah Ajeng Purwani, -  (2019) Marketing Mesh as the Communication Strategy to Face the Revolution.  In: 1st Annual Internatioal Conference on Social Sciences and Humanities (AICOSH 2019, 25 - 27 Juni 2019.     
document_url: https://digilib.uin-suka.ac.id/id/eprint/57450/1/Marketing%20Mesh%20as%20the%20Communication%20Strategy%20to%20Face%20the%20Revolution.pdf
document_url: https://digilib.uin-suka.ac.id/id/eprint/57450/2/surat-surat-pernyataan1680010755.pdf