@mastersthesis{digilib57522,
           month = {January},
           title = {DETERMINAN KEPUTUSAN PEMBELIAN
PRODUK MAKANAN HALAL
(Studi Mahasiswa IAIN Fatahul Muluk Papua)},
          school = {UIN SUNAN KALIJAGA YOGYAKARTA},
          author = {NIM.: 20208012043 Ade Aisah Putri Insani Chaniago},
            year = {2023},
            note = {Pembimbing: Dr. Jeihan Ali Azhar, S.Si., M.E.I.},
        keywords = {TPB; Halal Label; product price; product quality; product ingredients; purchasing decision},
             url = {https://digilib.uin-suka.ac.id/id/eprint/57522/},
        abstract = {The main objective of this study is to analyze the determinants of purchasing decisions for halal food products. This study uses a quantitative approach with primary data. The data was obtained through a questionnaire distributed to respondents who were students at IAIN Fattahul Muluk Papua which amounted to 120 samples. The data analysis used in this study is the Structural Equation Model-Partial Least Square (SEM-PLS) with the help of WarpPLS Software Version 7.0. The results of this study showed that the attitude variable had a positive and insignificant effect with a path coefficient value of 0.077 and a p-value of 0.195; subjective norms have a positive and insignificant effect with a path value of coefficient 0.061 and a p-value of 0.251; the perception of self-control has a positive and insignificant effect with a path value of 0.117 and a p-value of 0.094; the halal label has a positive and insignificant effect with a path value of 0.099 and a p-value of 0.134; the price of the product has a positive and insignificant effect with a path value of 0.178 and a p-value of 0.022; product quality has a positive and significant effect with a path value of 0.364 and a p-value of 0.000; and the product material has a positive and significant effect with a path value of 0.289 and p-value 0.000, so it can be concluded that attitudes, subjective norms, perceptions of self-control, halal labels, prices have not been proven in determining purchasing decisions whereas The quality of products and product ingredients is proven in determining the purchase decision of halal food products.}
}