TY  - THES
N1  - Pembimbing: Dr. Jeihan Ali Azhar, S.Si., M.E.I.
ID  - digilib57522
UR  - https://digilib.uin-suka.ac.id/id/eprint/57522/
A1  - Ade Aisah Putri Insani Chaniago, NIM.: 20208012043
Y1  - 2023/01/20/
N2  - The main objective of this study is to analyze the determinants of purchasing decisions for halal food products. This study uses a quantitative approach with primary data. The data was obtained through a questionnaire distributed to respondents who were students at IAIN Fattahul Muluk Papua which amounted to 120 samples. The data analysis used in this study is the Structural Equation Model-Partial Least Square (SEM-PLS) with the help of WarpPLS Software Version 7.0. The results of this study showed that the attitude variable had a positive and insignificant effect with a path coefficient value of 0.077 and a p-value of 0.195; subjective norms have a positive and insignificant effect with a path value of coefficient 0.061 and a p-value of 0.251; the perception of self-control has a positive and insignificant effect with a path value of 0.117 and a p-value of 0.094; the halal label has a positive and insignificant effect with a path value of 0.099 and a p-value of 0.134; the price of the product has a positive and insignificant effect with a path value of 0.178 and a p-value of 0.022; product quality has a positive and significant effect with a path value of 0.364 and a p-value of 0.000; and the product material has a positive and significant effect with a path value of 0.289 and p-value 0.000, so it can be concluded that attitudes, subjective norms, perceptions of self-control, halal labels, prices have not been proven in determining purchasing decisions whereas The quality of products and product ingredients is proven in determining the purchase decision of halal food products.
PB  - UIN SUNAN KALIJAGA YOGYAKARTA
KW  - TPB; Halal Label; product price; product quality; product ingredients; purchasing decision
M1  - masters
TI  - DETERMINAN KEPUTUSAN PEMBELIAN
PRODUK MAKANAN HALAL
(Studi Mahasiswa IAIN Fatahul Muluk Papua)
AV  - restricted
EP  - 191
ER  -