TY  - THES
N1  - Pembimbing: Dr.H.Syafiq Mahmadah Hanafi, M.Ag.
ID  - digilib57526
UR  - https://digilib.uin-suka.ac.id/id/eprint/57526/
A1  - Lia Lestari, NIM.: 20208012042
Y1  - 2023/01/20/
N2  - Bank Syariah Indonesia is a new bank from the merger of three banks. Until now,
people still think that Islamic banks are no different from other conventional banks,
only that the word sharia is added. So I, as a researcher, am trying to find out the
number of people who have joined as customers of Bank Syariah Indonesia,
especially since Bank Syariah Indonesia is still very new and public interest is still
very strong with conventional banks. This study seeks to test and analyze attitudes,
subjective norms, behavioral control, service quality, Islamic financial literacy, and
Islamic branding, which affect the interest of the millennial generation in using
savings products at Bank Syariah Indonesia, Bantul Branch. This study took a
sample of 240 respondents with data collection techniques by distributing
questionnaires through the Google form. This study was analyzed using the eviews
10 application. The results of statistical tests showed that the variables of attitude,
behavior control, service quality and Islamic branding had no effect on the intention
to save at the BSI Bantul branch. Meanwhile, the variables of subjective norms and
literacy of sharia norms show an influence on the interest in saving at the BSI Bantul
branch.
PB  - UIN SUNAN KALIJAGA YOGYAKARTA
KW  - subjective norm; behavior control; service quality; Islamic
Financial Literacy; Islamic branding; interest in saving
M1  - masters
TI  - DETERMINAN MINAT MENGGUNAKAN PRODUK TABUNGAN
PADA BANK SYARIAH INDONESIA CABANG BANTUL
AV  - restricted
EP  - 163
ER  -