TY  - CONF
ID  - digilib57637
UR  - https://digilib.uin-suka.ac.id/id/eprint/57637/
A1  - Aulia Nur Rois, -
A1  - Diah Ajeng Purwani, -
Y1  - 2021///
N2  - The invention of smartphones as a form
of advancement in communication and information
technology gave rise to a behaviour called
phubbing. Phubbing is a smartphone- focused
attitude that ignores the interlocutor. This study
aims to know in-depth the impact of phubbing in
social interaction on generation Z. The type of
research used is descriptive studies with qualitative
approaches. Data collection methods are conducted
by interviewing, observation, and documentation.
The informant in this study is a student of the
Communication Science class of 2018. This study
uses the theory of Media Dependence (Media
Dependency). This theory sees the audience's
dependence on the media, where the audience has
different degrees of dependence ranging from
individuals, groups, and even cultures. The higher
the dependence on the media, the greater the
influence of such communication. The results
showed that impacts of phubbing in generation Z
social interactions include: Miss Communications,
decreased value in the message conveyed by the
communicator, decreased quality in relationships,
social exclusion, becoming a topic among students,
decreased empathy towards the interlocutor, losing
information during the ongoing coversation, and
wasting time during the assignment completion.
KW  - Phubbing
KW  -  Social Interaction
KW  - 
Generation Z
KW  -  Smartphone
TI  - The Impact of Phubbing on Generation Z Social Interaction
SP  - 1
M2  - Yogyakarta
AV  - public
EP  - 7
T2  - Proceeding of The 3rd Annual International Conference on Social Sciences and Humanities
ER  -