eprintid: 57932
rev_number: 10
eprint_status: archive
userid: 12460
dir: disk0/00/05/79/32
datestamp: 2023-04-12 04:43:57
lastmod: 2023-04-12 04:43:57
status_changed: 2023-04-12 04:43:57
type: thesis
metadata_visibility: show
contact_email: muh.khabib@uin-suka.ac.id
creators_name: Fauzaturrahman, NIM.: 07730017
title: PERSEPSI MASYARAKAT TERHADAP IKLAN POLYGON DI RUANG TUNGGU SEPEDA ( STUDI DISKRIPTIF KUALITATIF PADA PENGGUNA JALAN YANG MELINTASI PEREMPATAN “ JALAN URIP SUMOHARJO, JALAN JENDRAL SUDIRMAN DAN JALAN DIPONEGORO” )
ispublished: pub
subjects: kom_sos
divisions: jur_ikom
full_text_status: restricted
keywords: Iklan, Ruang Publik, Media Luar Ruang
note: Pembimbing: Drs. Siantari Rihartono, M.Si
abstract: Along with developments in the field of trade, advertising is a must to be
done by each manufacturer, advertising conducted by the manufacturer certainly
has many purposes. Therefore any parties who advertising have their own ways to
achieve goals, either through content or messages or use of media and space or
many other strategies.
This study set out from researcher’s interest toward a new public share, at
that time it was only in the city of Yogyakarta. The public share that studied is the
waiting room for bicycle user located on four traffic light intersection of
Yogyakarta and inside of that space written “Polygon”, which is a name of bicycle
manufacturer, and it is an ad. Researcher want to know how public perception
from road users that across four traffic light intersection of Urip Sumoharjo street,
jendral Sudirman street and Jendral Sudirman street towards Polygon’s public
share ad.
The method used in this study is a qualitative descriptive method, the
object of this study are road user that know the present of Polygon’s ad in bike’s
waiting room that treated as a resource in Depth Interview data retrieval using
depth interviews with informants by referring to the Guide interview to get
directional interview accordance with the purposes intended by the researcher,
and researcher also use the data as supporting documentation and literature study.
Once the required data was collected, The data will be analyzed and reformed to
qualitative narratives to gauge public perception of road users towards advertising
Polygon on bike waiting room located on the four traffic light intersection of
Yogyakarta, Urip Sumoharjo street, Jendral Sudirman street and Diponegoro
street. Reducting, descripting and summarizing method are used as analysis
method, then researcher uses triangulation sources as validation of data.
Based on the results of the research of community's perception of
advertising in the Polygon’s advertisement in public share which in this study is
waiting room for bicycle is good, people do not question the existence of
advertising of a product on bike waiting room, and people considered Polygon
participate in the success of government programs "Sego Segawe"
date: 2011-11-10
date_type: published
pages: 117
institution: UIN SUNAN KALIJAGA YOGYAKARTA
department: FAKULTAS ILMU SOSIAL DAN HUMANIORA
thesis_type: skripsi
thesis_name: other
citation:   Fauzaturrahman, NIM.: 07730017  (2011) PERSEPSI MASYARAKAT TERHADAP IKLAN POLYGON DI RUANG TUNGGU SEPEDA ( STUDI DISKRIPTIF KUALITATIF PADA PENGGUNA JALAN YANG MELINTASI PEREMPATAN “ JALAN URIP SUMOHARJO, JALAN JENDRAL SUDIRMAN DAN JALAN DIPONEGORO” ).  Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.   
document_url: https://digilib.uin-suka.ac.id/id/eprint/57932/1/BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
document_url: https://digilib.uin-suka.ac.id/id/eprint/57932/2/BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf