relation: https://digilib.uin-suka.ac.id/id/eprint/57936/
title: STRATEGI PROMOSI UNIVERSITAS DALAM UPAYA PENCAPAIAN PREDIKAT WORLD CLASS UNIVERSITY (STUDI DESKRIPTIF KUALITATIF PADA UNIVERSITI TEKNOLOGI MALAYSIA)
creator: Ira Indira, NIM.: 07730033
subject: Komunikasi Pendidikan
description: This thesis had a beginning from the interest of researcher to the  increasing number of universities that exist throughout the world. Along with that  fact, there is also the term World Class University (WCU), which means  university of international standard. The emergence of the term World Class  University as a prestigious title is very helpful that there are thousands of  universities to perform differential, namely the effort to be more easily recognized  by emphasizing the advantages that the difference between a university with other  universities. Researcher is also interested of YAB Dato ‘Sri Mohd. Najib Razak’s  statements, Prime Minister of Malaysia, in Tenth Plan Malaysia (RMK-10), on  June 6, 2010, in Malaysia Parliament, that University of Technology Malaysia  (UTM) play a role in the country’s economic growth.  University of Technology Malaysia with a vision “To be recognized as a  world-class centre of academic and technological excellence” shows that UTM is  one of thousands of universities that seek of WCU’s predicate. The one way of  accelerating the transformation into a World-Class University is to use  internalization strategies effectively. The purpose of this study was to find out and  understand the promotional strategies to support the achievement WCU’s  predicate of UTM.  This thesis is a field research with qualitative research methods, the type  of data analysis is descriptive. The subject of this research is all the information  related to the promotion strategy of University of Technology Malaysia, while the  object research is University of Technology Malaysia, located at 81310 Skudai,  Johor, Darul Ta’dzim Malaysia. Methodologies used to collect data were: 1)  Interview, 2) Observation, 3) Documentation, 4) Studies Reader. Triangulated  was used for the test of data validity. This study aimed to describe its promotional  strategy of an university, which is generally kept secret.  The result of the study show that : 1) UTM is a Research University, as an  initial step towards the title of WCU, 2) UTM in the country of Malaysia, which is  an Islamic State, as a force to be high proportion of student from overseas, who  come from the Middle East, 3) Havard University is a UTM’s partnered, the  university has achieved full of WCU, 4) High proportion of postgraduate students,  both taught and research, 5)English be used as a second language, 6) Operates  within a global market and is international in many activities (for example,  research links, student and staff exchanges, and throughput of visitors of  international standing).
date: 2011-07-04
type: Thesis
type: NonPeerReviewed
format: text
language: id
identifier: https://digilib.uin-suka.ac.id/id/eprint/57936/1/BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
format: text
language: id
identifier: https://digilib.uin-suka.ac.id/id/eprint/57936/2/BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf
identifier:   Ira Indira, NIM.: 07730033  (2011) STRATEGI PROMOSI UNIVERSITAS DALAM UPAYA PENCAPAIAN PREDIKAT WORLD CLASS UNIVERSITY (STUDI DESKRIPTIF KUALITATIF PADA UNIVERSITI TEKNOLOGI MALAYSIA).  Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.