<> "The repository administrator has not yet configured an RDF license."^^ . <> . . . "STRATEGI PROMOSI UNIVERSITAS DALAM UPAYA PENCAPAIAN PREDIKAT WORLD CLASS UNIVERSITY (STUDI DESKRIPTIF KUALITATIF PADA UNIVERSITI TEKNOLOGI MALAYSIA)"^^ . "This thesis had a beginning from the interest of researcher to the\r\nincreasing number of universities that exist throughout the world. Along with that\r\nfact, there is also the term World Class University (WCU), which means\r\nuniversity of international standard. The emergence of the term World Class\r\nUniversity as a prestigious title is very helpful that there are thousands of\r\nuniversities to perform differential, namely the effort to be more easily recognized\r\nby emphasizing the advantages that the difference between a university with other\r\nuniversities. Researcher is also interested of YAB Dato ‘Sri Mohd. Najib Razak’s\r\nstatements, Prime Minister of Malaysia, in Tenth Plan Malaysia (RMK-10), on\r\nJune 6, 2010, in Malaysia Parliament, that University of Technology Malaysia\r\n(UTM) play a role in the country’s economic growth.\r\nUniversity of Technology Malaysia with a vision “To be recognized as a\r\nworld-class centre of academic and technological excellence” shows that UTM is\r\none of thousands of universities that seek of WCU’s predicate. The one way of\r\naccelerating the transformation into a World-Class University is to use\r\ninternalization strategies effectively. The purpose of this study was to find out and\r\nunderstand the promotional strategies to support the achievement WCU’s\r\npredicate of UTM.\r\nThis thesis is a field research with qualitative research methods, the type\r\nof data analysis is descriptive. The subject of this research is all the information\r\nrelated to the promotion strategy of University of Technology Malaysia, while the\r\nobject research is University of Technology Malaysia, located at 81310 Skudai,\r\nJohor, Darul Ta’dzim Malaysia. Methodologies used to collect data were: 1)\r\nInterview, 2) Observation, 3) Documentation, 4) Studies Reader. Triangulated\r\nwas used for the test of data validity. This study aimed to describe its promotional\r\nstrategy of an university, which is generally kept secret.\r\nThe result of the study show that : 1) UTM is a Research University, as an\r\ninitial step towards the title of WCU, 2) UTM in the country of Malaysia, which is\r\nan Islamic State, as a force to be high proportion of student from overseas, who\r\ncome from the Middle East, 3) Havard University is a UTM’s partnered, the\r\nuniversity has achieved full of WCU, 4) High proportion of postgraduate students,\r\nboth taught and research, 5)English be used as a second language, 6) Operates\r\nwithin a global market and is international in many activities (for example,\r\nresearch links, student and staff exchanges, and throughput of visitors of\r\ninternational standing)."^^ . "2011-07-04" . . . . "UIN SUNAN KALIJAGA YOGYAKARTA"^^ . . . "FAKULTAS ILMU SOSIAL DAN HUMANIORA, UIN SUNAN KALIJAGA YOGYAKARTA"^^ . . . . . . . . . "NIM.: 07730033"^^ . "Ira Indira"^^ . "NIM.: 07730033 Ira Indira"^^ . . . . . . "STRATEGI PROMOSI UNIVERSITAS DALAM UPAYA PENCAPAIAN PREDIKAT WORLD CLASS UNIVERSITY (STUDI DESKRIPTIF KUALITATIF PADA UNIVERSITI TEKNOLOGI MALAYSIA) (Text)"^^ . . . . . "BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf"^^ . . . "STRATEGI PROMOSI UNIVERSITAS DALAM UPAYA PENCAPAIAN PREDIKAT WORLD CLASS UNIVERSITY (STUDI DESKRIPTIF KUALITATIF PADA UNIVERSITI TEKNOLOGI MALAYSIA) (Text)"^^ . . . . . "STRATEGI PROMOSI UNIVERSITAS DALAM UPAYA PENCAPAIAN PREDIKAT WORLD CLASS UNIVERSITY (STUDI DESKRIPTIF KUALITATIF PADA UNIVERSITI TEKNOLOGI MALAYSIA) (Other)"^^ . . . . . . "STRATEGI PROMOSI UNIVERSITAS DALAM UPAYA PENCAPAIAN PREDIKAT WORLD CLASS UNIVERSITY (STUDI DESKRIPTIF KUALITATIF PADA UNIVERSITI TEKNOLOGI MALAYSIA) (Other)"^^ . . . . . . "STRATEGI PROMOSI UNIVERSITAS DALAM UPAYA PENCAPAIAN PREDIKAT WORLD CLASS UNIVERSITY (STUDI DESKRIPTIF KUALITATIF PADA UNIVERSITI TEKNOLOGI MALAYSIA) (Other)"^^ . . . . . . "STRATEGI PROMOSI UNIVERSITAS DALAM UPAYA PENCAPAIAN PREDIKAT WORLD CLASS UNIVERSITY (STUDI DESKRIPTIF KUALITATIF PADA UNIVERSITI TEKNOLOGI MALAYSIA) (Other)"^^ . . . . . . "STRATEGI PROMOSI UNIVERSITAS DALAM UPAYA PENCAPAIAN PREDIKAT WORLD CLASS UNIVERSITY (STUDI DESKRIPTIF KUALITATIF PADA UNIVERSITI TEKNOLOGI MALAYSIA) (Other)"^^ . . . . . . "lightbox.jpg"^^ . . . "STRATEGI PROMOSI UNIVERSITAS DALAM UPAYA PENCAPAIAN PREDIKAT WORLD CLASS UNIVERSITY (STUDI DESKRIPTIF KUALITATIF PADA UNIVERSITI TEKNOLOGI MALAYSIA) (Other)"^^ . . . . . . "preview.jpg"^^ . . . "STRATEGI PROMOSI UNIVERSITAS DALAM UPAYA PENCAPAIAN PREDIKAT WORLD CLASS UNIVERSITY (STUDI DESKRIPTIF KUALITATIF PADA UNIVERSITI TEKNOLOGI MALAYSIA) (Other)"^^ . . . . . . "medium.jpg"^^ . . . "STRATEGI PROMOSI UNIVERSITAS DALAM UPAYA PENCAPAIAN PREDIKAT WORLD CLASS UNIVERSITY (STUDI DESKRIPTIF KUALITATIF PADA UNIVERSITI TEKNOLOGI MALAYSIA) (Other)"^^ . . . . . . "small.jpg"^^ . . 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