TY  - THES
N1  - Pembimbing: Mokhamad Mahfud, S.Sos.I.,M.SiI
ID  - digilib57938
UR  - https://digilib.uin-suka.ac.id/id/eprint/57938/
A1  - Gilang Septiana, NIM.: 07730057
Y1  - 2011/11/10/
N2  - DIY is a province rich with tourism, the province of DIY has 5 districts,
Bantul Yogyakarta, Sleman, Kulon Progo, and Gunung Kidul. Researchers used
the research in the Special Region of Yogyakarta because in November 2010 DIY
experience a natural disaster and it caused deaths and damage by the erupting of
the volcano.
In this studied researchers explain about integrated marketing
communications how the Office of DIY Department of Tourism do to restore the
tourists as they are, because after the eruption of Merapi in November 2010 it
declined tourists drastically.
Researchers also use the theory of integrated marketing communications
(IMC), which explain about three things, first about the planning process, second
about implementation and the third about evaluation. The planning process of
integrated marketing communications Yogyakarta Provincial Tourism Office,
using several methods, using SWOT analysis, identifying target audiences,
objectivity about IMC, budgets and, development. Secondly, the implementation
of IMC is about the DIY Department of Tourism, such as promotional mix like
advertising, online marketing, personal selling, publicity public relations, sales
promotion, direct marketing. And then for the third evaluate the work of the DIY
Department of Tourism.
From the results from the researchers during data collection from DIY
Department of Tourism using purposive sampling techniques, the primary data
with interviews, and secondary data with the study of literature etc.
After the researchers took the data in the DIY Department of Tourism by
using purposive sampling, the researchers got a satisfactory result. That integrated
marketing communications applied by the Provincial Tourism Office in their
promoting and increase the tourists of DIY stated successful.
The results, success in promoting DIY by Department of Tourism after
eruption of Merapi November 2010 is satisfactory, since 2011 exactly for four
months after the eruption the tourists increased rapidly.
PB  - UIN SUNAN KALIJAGA YOGYAKARTA
KW  - Strategi Komunikasi
KW  -  Pemasaran DIPAR
KW  -  Analisis SWOT
M1  - skripsi
TI  - STRATEGI KOMUNIKASI PEMASARAN TERPADU DALAM MEMPROMOSIKAN KEMBALI PARIWISATA PASCA ERUPSI GUNUNG MERAPI NOVEMBER 2010 (STUDI KASUS KUALITATIF DI DINAS PARIWISATA DAERAH ISTIMEWA YOGYAKARTA)
AV  - restricted
EP  - 158
ER  -