eprintid: 57939
rev_number: 10
eprint_status: archive
userid: 12460
dir: disk0/00/05/79/39
datestamp: 2023-04-12 06:16:36
lastmod: 2023-04-12 06:16:36
status_changed: 2023-04-12 06:16:36
type: thesis
metadata_visibility: show
contact_email: muh.khabib@uin-suka.ac.id
creators_name: Sri Haryati, NIM.: 07730059
title: IKLAN DAN PERSEPSI MAHASISWA (STUDI DESKRIPTIF KUALITATIF TAYANGAN IKLAN DJARUM 76 VERSI GAYUS PADA MAHASISWA PRODI ILMU KOMUNIKASI FAKULTAS ILMU SOSIAL DAN HUMANIORA)
ispublished: pub
subjects: kom_sos
divisions: jur_ikom
full_text_status: restricted
keywords: Advertising, Exposure, Attention, Perception, Interpretation Of
Meaning
note: Pembimbing: Drs. Bono Setyo M.Si
abstract: Serving advertisements on television in an advertisement of cigarettes
Djarum 76 Gaius version, give the feel of a very thick with cases of corruption in
the country Indonesia. Apparently the case gayus that often appears on television,
creating a creative idea in an advertisement. 76 Djarum cigarette advertising
representation Gaius version has nothing to do with the product being advertised,
but the social reality led to an idea on making the ad itself. Therefore the purpose
of this study was to determine how the audience's perception on the ad djarum 76
Gaius version of understanding of a cigarette ad.
This study used descriptive qualitative research method that gives a
description and explanation and described what are at issue, a qualitative
descriptive analysis approach to advertising Djarum 76 Gaius version on
television.
Analysis of perception where the audience viewed as individuals who are
always active in perceiving and producing the meaning of the message, not just be
passive individuals who simply accept the meaning produced by the mass media
date: 2011-07-18
date_type: published
pages: 100
institution: UIN SUNAN KALIJAGA YOGYAKARTA
department: FAKULTAS ILMU SOSIAL DAN HUMANIORA
thesis_type: skripsi
thesis_name: other
citation:   Sri Haryati, NIM.: 07730059  (2011) IKLAN DAN PERSEPSI MAHASISWA (STUDI DESKRIPTIF KUALITATIF TAYANGAN IKLAN DJARUM 76 VERSI GAYUS PADA MAHASISWA PRODI ILMU KOMUNIKASI FAKULTAS ILMU SOSIAL DAN HUMANIORA).  Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.   
document_url: https://digilib.uin-suka.ac.id/id/eprint/57939/1/BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
document_url: https://digilib.uin-suka.ac.id/id/eprint/57939/2/BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf