eprintid: 57942
rev_number: 10
eprint_status: archive
userid: 12460
dir: disk0/00/05/79/42
datestamp: 2023-04-12 06:24:04
lastmod: 2023-04-12 06:24:04
status_changed: 2023-04-12 06:24:04
type: thesis
metadata_visibility: show
contact_email: muh.khabib@uin-suka.ac.id
creators_name: Zam Zam Mubarok, NIM.: 07730097
title: COMMUNITY DEVELOPMENT MELALUI SEKOLAH MAGANG INDOCEMENT DALAM RANGKA PEMBENTUKAN CORPORATE IMAGE (STUDI DESKRIPTIF KUALITATIF PADA PT. INDOCEMENT TUNGGAL PRAKARSA TBK. CIREBON)
ispublished: pub
subjects: I
divisions: jur_ikom
full_text_status: restricted
keywords: Community Development, Corporate Image, Public Relations
note: Pembimbing: Yani Tri Wijayanti, S.Sos,M.Si
abstract: Sekolah Magang Indocement (SMI) which is established by PT. Indocement
Tunggal Prakarsa Tbk. (PT.ITP) is a sustainable community development
program. This program is specially designed to develop and teach local
community in order to help them to be more independent. Yet, there are some
problems the writer found here in the program. First, whether the local community
will really be independent after being involved in this program. Second, whether
the concept of SMI program has met with the local needs. From those reasons,
the writer take the formulation of the problems as : 1) How is the Community
Development through SMI, 2) How is the correlation between SMI and the
corporate image of PT ITP. As the objective of this research is to know the
Community Development through SMI and to know the correlation of SMI and
the corporate image of PT. ITP.
This research entitled COMMUNITY DEVELOPMENT THROUGH
SEKOLAH MAGANG INDOCEMENT TO CREATE CORPORATE IMAGE
(Qualitative Descriptive Study in PT. Indocement Tunggal Prakarsa Tbk.
Cirebon). The theory used in this research is Triple Bottom Line Theory, that are
planet, people, and profit which are applied in this community development
program. The writer hope that there will be an integration between theory and
practice which can result in a really sustainable program. The research method
used is qualitative descriptive, while for taking the data, the writer use observation
technique, interview, and documentation. Meanwhile, for analyzing the data, the
writer use method triangulation.
The result of this research shows that SMI program obtain good feedback
from the local community because they consider this program is able to improve
their skill that can be used to increase their income, especially SMI program of
goat/sheep incubator. Community empowerment program of SMI is supported
with good cooperation between the community and the company in which be able
to create good relationship between them two. This kind of relationship eventually
could create positive image of the company in the public.
date: 2011-11-09
date_type: published
pages: 111
institution: UIN SUNAN KALIJAGA YOGYAKARTA
department: FAKULTAS ILMU SOSIAL DAN HUMANIORA
thesis_type: skripsi
thesis_name: other
citation:   Zam Zam Mubarok, NIM.: 07730097  (2011) COMMUNITY DEVELOPMENT MELALUI SEKOLAH MAGANG INDOCEMENT DALAM RANGKA PEMBENTUKAN CORPORATE IMAGE (STUDI DESKRIPTIF KUALITATIF PADA PT. INDOCEMENT TUNGGAL PRAKARSA TBK. CIREBON).  Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.   
document_url: https://digilib.uin-suka.ac.id/id/eprint/57942/1/BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
document_url: https://digilib.uin-suka.ac.id/id/eprint/57942/2/BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf