eprintid: 57949
rev_number: 11
eprint_status: archive
userid: 12243
dir: disk0/00/05/79/49
datestamp: 2023-04-12 06:46:32
lastmod: 2023-04-12 06:46:32
status_changed: 2023-04-12 06:46:32
type: thesis
metadata_visibility: show
contact_email: muchti.nurhidaya@uin-suka.ac.id
creators_name: Siti Aisyah Humaira, NIM.: 20208012013
title: ANALISIS PENGARUH NIAT BELI TERHADAP KEPUTUSAN PEMBELIAN KOSMETIK HALAL (STUDI KASUS PADA BRAND SCARLETT WHITENING)
ispublished: pub
subjects: eko_sya
subjects: industri_halal
divisions: ek_syarS-2
full_text_status: restricted
keywords: beauty influencers; purchase decision; halal cosmetics; social media; purchase intention; SEM; TPB; product reviews
note: Pembimbing;
Dr. Siti Nur Azizah, S.E.I., M.E.I.
abstract: This study aims to identify the influence purchase intention on purchase decisions for halal cosmetics using the Theory of Planned Behavior. This research focuses on a local Indonesian cosmetic brand, called Scarlett Whitening. Use Structural Equation Modeling (SEM) PLS. Used quantitative method and primary data with 175 respondents. Use SmartPLS.3 application.
Results of the study found that the TBP components included attitude, subjective norm, perceived behavioral control had a significant positive effect on purchase intention to Halal cosmetics brand Scarlett Whitening, also social media variables and beauty influencer had a significant positive effect on the purchase intention to Halal cosmetics brand Scarlett Whitening. purchase intentions had a significant positive effect on the purchase decision to Halal cosmetics brand Scarlett Whitening. Product reviews had no effect on purchase intention halal cosmetics Scarlett Whitening.
date: 2023-01-20
date_type: published
pages: 154
institution: UIN SUNAN KALIJAGA YOGYAKARTA
department: FAKULTAS EKONOMI DAN BISNIS ISLAM
thesis_type: masters
thesis_name: other
citation:   Siti Aisyah Humaira, NIM.: 20208012013  (2023) ANALISIS PENGARUH NIAT BELI TERHADAP KEPUTUSAN PEMBELIAN KOSMETIK HALAL (STUDI KASUS PADA BRAND SCARLETT WHITENING).  Masters thesis, UIN SUNAN KALIJAGA YOGYAKARTA.   
document_url: https://digilib.uin-suka.ac.id/id/eprint/57949/1/20208012013_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
document_url: https://digilib.uin-suka.ac.id/id/eprint/57949/2/20208012013_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf