@phdthesis{digilib58046,
           month = {February},
           title = {MINAT GENERASI-Z MELAKUKAN PERILAKU BERALIH
PADA BANK SYARIAH DI PROVINSI BANTEN:
PENDEKATAN PUSH-PULL MOORING},
          school = {UIN SUNAN KALIJAGA YOGYAKARTA},
          author = {NIM.: 18108020040 Aji Kukuh Pramudya},
            year = {2023},
            note = {Pembimbing: Fitri Zaelina S.E.I., M.E.K},
        keywords = {Push-Pull Mooring; switching intention; Islamic Bank; Generation Z},
             url = {https://digilib.uin-suka.ac.id/id/eprint/58046/},
        abstract = {The purpose of this research is to understand the interest of Generation Z in switching behavior to Islamic banks based on the Push Pull Mooring (PPM) theory. The method used in this research is quantitative and the population taken as a sample is Generation Z in Banten Province. The hypothesis in this research is tested using Structural Equation Modelling (SEM) and the SmartPLS 3.0 application, with a sample size of 184 respondents taken using purposive sampling method. Data collection techniques are carried out through the distribution of questionnaires through Google Forms. The results of the research show that the push and pull factors have a positive and significant effect on switching intention, while the mooring factors do not have an effect on switching intention.}
}