<> "The repository administrator has not yet configured an RDF license."^^ . <> . . . "PENGARUH MEDIA SOSIAL INSTAGRAM SEBAGAI MEDIA PROMOSI TERHADAP LOYALITAS PELANGGAN DI MASA PANDEMI COVID-19\r\n(Survei pada Followers Instagram @promodazzle)"^^ . "The Covid-19 pandemic has made business owners think about a good marketing strategy so that they can maintain sales. One of the marketing strategies carried out is to use social media as a promotional medium. This was done by Dazzle on their Instagram account called @promodazzle to promote their products and establish interactions with consumers. This study aims to explain the effect of Instagram social media as a promotional medium on customer loyalty during the Covid-19 pandemic. This study uses a type of quantitative research method. The sampling technique used random sampling technique with a sample size of 100 respondents. The sample of this study were followers of the @promodazzle Instagram account and had purchased the product more than once. Data collection in this study used a questionnaire via Google Form. The data testing methods used are Validity Test, Reliability Test, Normality Test, Linearity Test, Simple Linear Regression Analysis, and T Test using the SPSS Version 25 application. The results of this study indicate that Instagram @promodazzle social media as a promotional media has a major effect on customer loyalty during the Covid-19 pandemic, which reached 57.7%. While the other 42,3% is influenced by other variabels outside this research."^^ . "2023-12-21" . . . . "UIN SUNAN KALIJAGA YOGYAKARTA"^^ . . . "FAKULTAS ILMU SOSIAL DAN HUMANIORA, UIN SUNAN KALIJAGA YOGYAKARTA"^^ . . . . . . . . . "NIM.: 18107030121"^^ . "Atika Fatin Nurmaida"^^ . "NIM.: 18107030121 Atika Fatin Nurmaida"^^ . . . . . . "PENGARUH MEDIA SOSIAL INSTAGRAM SEBAGAI MEDIA PROMOSI TERHADAP LOYALITAS PELANGGAN DI MASA PANDEMI COVID-19\r\n(Survei pada Followers Instagram @promodazzle) (Text)"^^ . . . . . "18107030121_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf"^^ . . . "PENGARUH MEDIA SOSIAL INSTAGRAM SEBAGAI MEDIA PROMOSI TERHADAP LOYALITAS PELANGGAN DI MASA PANDEMI COVID-19\r\n(Survei pada Followers Instagram @promodazzle) (Text)"^^ . . . "PENGARUH MEDIA SOSIAL INSTAGRAM SEBAGAI MEDIA PROMOSI TERHADAP LOYALITAS PELANGGAN DI MASA PANDEMI COVID-19\r\n(Survei pada Followers Instagram @promodazzle) (Other)"^^ . . . . . . "PENGARUH MEDIA SOSIAL INSTAGRAM SEBAGAI MEDIA PROMOSI TERHADAP LOYALITAS PELANGGAN DI MASA PANDEMI COVID-19\r\n(Survei pada Followers Instagram @promodazzle) (Other)"^^ . . . . . . "PENGARUH MEDIA SOSIAL INSTAGRAM SEBAGAI MEDIA PROMOSI TERHADAP LOYALITAS PELANGGAN DI MASA PANDEMI COVID-19\r\n(Survei pada Followers Instagram @promodazzle) (Other)"^^ . . . . . . "PENGARUH MEDIA SOSIAL INSTAGRAM SEBAGAI MEDIA PROMOSI TERHADAP LOYALITAS PELANGGAN DI MASA PANDEMI COVID-19\r\n(Survei pada Followers Instagram @promodazzle) (Other)"^^ . . . . . . "PENGARUH MEDIA SOSIAL INSTAGRAM SEBAGAI MEDIA PROMOSI TERHADAP LOYALITAS PELANGGAN DI MASA PANDEMI COVID-19\r\n(Survei pada Followers Instagram @promodazzle) (Other)"^^ . . . . . . "lightbox.jpg"^^ . . . "PENGARUH MEDIA SOSIAL INSTAGRAM SEBAGAI MEDIA PROMOSI TERHADAP LOYALITAS PELANGGAN DI MASA PANDEMI COVID-19\r\n(Survei pada Followers Instagram @promodazzle) (Other)"^^ . . . . . . "preview.jpg"^^ . . . "PENGARUH MEDIA SOSIAL INSTAGRAM SEBAGAI MEDIA PROMOSI TERHADAP LOYALITAS PELANGGAN DI MASA PANDEMI COVID-19\r\n(Survei pada Followers Instagram @promodazzle) (Other)"^^ . . . . . . "medium.jpg"^^ . . . "PENGARUH MEDIA SOSIAL INSTAGRAM SEBAGAI MEDIA PROMOSI TERHADAP LOYALITAS PELANGGAN DI MASA PANDEMI COVID-19\r\n(Survei pada Followers Instagram @promodazzle) (Other)"^^ . . . . . . "small.jpg"^^ . . "HTML Summary of #58196 \n\nPENGARUH MEDIA SOSIAL INSTAGRAM SEBAGAI MEDIA PROMOSI TERHADAP LOYALITAS PELANGGAN DI MASA PANDEMI COVID-19 \n(Survei pada Followers Instagram @promodazzle)\n\n" . "text/html" . . . "Ilmu Komunikasi"@en . . . "Media Sosial" . .