eprintid: 58196
rev_number: 11
eprint_status: archive
userid: 12243
dir: disk0/00/05/81/96
datestamp: 2023-04-28 02:47:31
lastmod: 2023-04-28 02:47:31
status_changed: 2023-04-28 02:47:31
type: thesis
metadata_visibility: show
contact_email: muchti.nurhidaya@uin-suka.ac.id
creators_name: Atika Fatin Nurmaida, NIM.: 18107030121
title: PENGARUH MEDIA SOSIAL INSTAGRAM SEBAGAI MEDIA PROMOSI TERHADAP LOYALITAS PELANGGAN DI MASA PANDEMI COVID-19
(Survei pada Followers Instagram @promodazzle)
ispublished: pub
subjects: I
subjects: ms
divisions: jur_ikom
full_text_status: restricted
keywords: instagram; promotion; customer loyalty; Covid-19 Pandemic
note: Pembimbing: Dr. Diah Ajeng Purwani, S.Sos., M.Si.
abstract: The Covid-19 pandemic has made business owners think about a good marketing strategy so that they can maintain sales. One of the marketing strategies carried out is to use social media as a promotional medium. This was done by Dazzle on their Instagram account called @promodazzle to promote their products and establish interactions with consumers. This study aims to explain the effect of Instagram social media as a promotional medium on customer loyalty during the Covid-19 pandemic. This study uses a type of quantitative research method. The sampling technique used random sampling technique with a sample size of 100 respondents. The sample of this study were followers of the @promodazzle Instagram account and had purchased the product more than once. Data collection in this study used a questionnaire via Google Form. The data testing methods used are Validity Test, Reliability Test, Normality Test, Linearity Test, Simple Linear Regression Analysis, and T Test using the SPSS Version 25 application. The results of this study indicate that Instagram @promodazzle social media as a promotional media has a major effect on customer loyalty during the Covid-19 pandemic, which reached 57.7%. While the other 42,3% is influenced by other variabels outside this research.
date: 2023-12-21
date_type: published
pages: 125
institution: UIN SUNAN KALIJAGA YOGYAKARTA
department: FAKULTAS ILMU SOSIAL DAN HUMANIORA
thesis_type: skripsi
thesis_name: other
citation:   Atika Fatin Nurmaida, NIM.: 18107030121  (2023) PENGARUH MEDIA SOSIAL INSTAGRAM SEBAGAI MEDIA PROMOSI TERHADAP LOYALITAS PELANGGAN DI MASA PANDEMI COVID-19 (Survei pada Followers Instagram @promodazzle).  Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.   
document_url: https://digilib.uin-suka.ac.id/id/eprint/58196/1/18107030121_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
document_url: https://digilib.uin-suka.ac.id/id/eprint/58196/2/18107030121_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf