%0 Thesis
%9 Skripsi
%A Rizki Susilo Indrawan, NIM.: 18107030108
%B FAKULTAS ILMU SOSIAL DAN HUMANIORA
%D 2023
%F digilib:58202
%I UIN SUNAN KALIJAGA YOGYAKARTA
%K stimulus-response; TVC Ads; creator content; top up interest; Mobile Legends: Bang Bang
%P 131
%T PENGARUH IKLAN TV COMMERCIAL DAN KONTEN KREATOR MELALUI YOUTUBE TERHADAP MINAT TOP UP PADA GAME ONLINE (Analisis Regresi Linear Berganda Pada Komunitas Discord Mobile Legends: Bang Bang Indonesia)
%U https://digilib.uin-suka.ac.id/id/eprint/58202/
%X Public interest in topping up the game Mobile Legends: Bang Bang has recently increased quite a bit, some players have even done top-up just to catch up on events and limited edition skins excessively. One of the emerging interests to top up is through media advertisements and content..  The purpose of this research is to find out how much influence TVC advertisements and creator content on YouTube social media have on top-up interest in the Mobile Legends: Bang Bang game by using a quantitative method, and based on the theory used, namely the Stimulus-Response theory. The sample used was 100 respondents, with a population of 2,555 members of the Discord Mobile Legends: Bang Bang Indonesia community. From this study, it was found that the effect of TVC advertising on top-up interest was 16.9%. Creator content affects the top-up interest of 8.2%. And TVC ads and creator content together influence top-up interest by 17.8%.
%Z Pembimbing: Lukman Nusa, M.I.Kom