<> "The repository administrator has not yet configured an RDF license."^^ . <> . . . "How Woman Presents Herself Online Exploring The Practice of Personal Identity Through Brand of Member of Female Daily Forums"^^ . "This paper consider the role of brand as a media to present a woman in a virtual\r\ncommunity in Indonesia called Female Daily Forums. In the absence of face to face\r\ncommunication, the member need something to identify to as they communicate to\r\none another. Spesifically, the research looks at how certain brand is related to the\r\ndaily production of member’s identity. In order to seek answer for the research\r\nquestion, this study employed netnographic-like observation of the participant when\r\nthey communicate in the forum. I analyze this problem by using the theory of Irving\r\nGoffman onimpression management. Later on, this theory developed by Andrew\r\nWood and Matthew Smith into virtual context that discuss how this identity applied\r\non the internet. Wood and Smith said that identity is “a complex personal social\r\nconstruct, consisting in part of who we think ourselves to be, how we wish others to\r\nperceive us, and how they actually perceive us.” The finding of the research shows\r\nthat the member Female Daily Forums use brand as positive self presentation.\r\nThrough her possession of information about certain brand, she become the opinion\r\nleader and she is known as the master of the brand. In this social media context, in\r\nwhich participants in this research produce branded content, therefore, shape their\r\nidentity as well. They become the source of information about certain brand for\r\nexample @Bluepanda for the brand Sulwashoo and The History of Whoo, and\r\n@Lizvan for the brand SK II, while they are not the official representative of the\r\ncompany which own the brand."^^ . "2018" . . . . . . . . . "-"^^ . "Fatma Dian Pratiwi"^^ . "- Fatma Dian Pratiwi"^^ . . . . "The Asian Conference on Media, Communication & Film 2018 Official Conference Proceedings"^^ . . . . . "Tochi Center, Tokyo Japan"^^ . . . . . . "How Woman Presents Herself Online Exploring The Practice of Personal Identity Through Brand of Member of Female Daily Forums (Text)"^^ . . . . . "How Woman Presents Herself Online Exploring The Practice of Personal I.pdf"^^ . . . "How Woman Presents Herself Online Exploring The Practice of Personal Identity Through Brand of Member of Female Daily Forums (Text)"^^ . . . . . "surat-surat-pernyataan1683696663.pdf"^^ . . . "How Woman Presents Herself Online Exploring The Practice of Personal Identity Through Brand of Member of Female Daily Forums (Other)"^^ . . . . . . "lightbox.jpg"^^ . . . "How Woman Presents Herself Online Exploring The Practice of Personal Identity Through Brand of Member of Female Daily Forums (Other)"^^ . . . . . . "preview.jpg"^^ . . . "How Woman Presents Herself Online Exploring The Practice of Personal Identity Through Brand of Member of Female Daily Forums (Other)"^^ . . . . . . "medium.jpg"^^ . . . "How Woman Presents Herself Online Exploring The Practice of Personal Identity Through Brand of Member of Female Daily Forums (Other)"^^ . . . . . . "small.jpg"^^ . . . "How Woman Presents Herself Online Exploring The Practice of Personal Identity Through Brand of Member of Female Daily Forums (Other)"^^ . . . . . . "indexcodes.txt"^^ . . . "How Woman Presents Herself Online Exploring The Practice of Personal Identity Through Brand of Member of Female Daily Forums (Other)"^^ . . . . . . "indexcodes.txt"^^ . . . "How Woman Presents Herself Online Exploring The Practice of Personal Identity Through Brand of Member of Female Daily Forums (Other)"^^ . . . . . . "lightbox.jpg"^^ . . . "How Woman Presents Herself Online Exploring The Practice of Personal Identity Through Brand of Member of Female Daily Forums (Other)"^^ . . . . . . "preview.jpg"^^ . . . "How Woman Presents Herself Online Exploring The Practice of Personal Identity Through Brand of Member of Female Daily Forums (Other)"^^ . . . . . . "medium.jpg"^^ . . . "How Woman Presents Herself Online Exploring The Practice of Personal Identity Through Brand of Member of Female Daily Forums (Other)"^^ . . . . . . "small.jpg"^^ . . "HTML Summary of #58463 \n\nHow Woman Presents Herself Online Exploring The Practice of Personal Identity Through Brand of Member of Female Daily Forums\n\n" . "text/html" . . . "Gender" . .