%A NIM.: 21202011013 Meysarah %O Pembimbing: Dr. Hamdan Daulay, M.Si, M.A %T MANAJEMEN KOMUNIKASI DAKWAH FATAYAT NAHDLATUL ULAMA (NU) DALAM PENCEGAHAN PERNIKAHAN DINI DI KOTA BENGKULU %X The research method in this study uses a descriptive qualitative method in the form of field research. Using a case study approach, in determining the research subject the researcher uses a purpose sampling technique. The first informant in this study is the general chairman of FatayatNahdlatulUlama Bengkulu province, namely Mrs. Fatrica Syafri, deputy chairman of the daily board khairiya el wardah, deputy secretary Halimah Hazayimun, Coordinator of Law, Politics, and Advocacy Jeni Melisa and the second informants are staff members of Fatayat nahdlatu Ulama, former Fatayat members, Bengkulu community. Data collection techniques use observation methods, face to face and online interviews, and documentation. The analysis was carried out using Miles and Huberman analysis, namely data collecting, reducing, displaying, and conclusion. The results of this study indicate the Da'wah Communication of Fatayat Nahdlatu Ulama (NU) in Preventing Child-Age Marriage in Bengkulu city in Planning FatayatNU Planning da'wah activities in the form of: analyzing the factors that cause child-age marriage in Bengkulu city, considering dai who will fill da'wah or messages, building cooperation with several institutions or organizations that have the same da'wah goals, namely the prevention of child-age marriage in Bengkulu society. Organizing, having a fixed budget obtained from the Regional Office of the Ministry of Religion of Bengkulu Province, having an organized organizational structure, having organizational fields, preventing child marriage under the LPK3A field institution. Implementation, in its implementation, the prevention of early marriage in the city of Bengkulu has not gone well, uneven socialization, researchers found that there was no checking or evaluation of child marriage rates carried out by the city of Bengkulu before and after socialization and no community assistance. Supervision, Fatayat organizations carry out direct (Non Formal) and indirect (Formal) evaluations such as monthly and anNUal evaluation meetings. To supervise the prevention of child marriage, Fatayat Bengkulu collaborates with parents, schools and BKKBN institutions in supervising adolescent relationships in order to avoid child marriage. %K Manajemen Komunikasi, Dakwah, Fatayat NU, Pernikahan Dini %D 2023 %I UIN SUNAN KALIJAGA YOGYAKARTA %L digilib58561