relation: https://digilib.uin-suka.ac.id/id/eprint/58654/ title: PENGARUH LOSS AVERSION, OVERCONFIDENCE, DAN HERDING BEHAVIOR TERHADAP PENGAMBILAN KEPUTUSAN INVESTASI SAHAM DENGAN RISK PERCEPTION SEBAGAI VARIABEL MODERASI creator: Fara Desti Syesarani, NIM.: 19108040035 subject: Ekonomi Akuntansi description: This study aims to examine the influence of behavioral factors elicited by each individual psychologically consisting of loss aversion, overconfidence and herding behavior on stock investment decision making in the Indonesian capital market with the role of moderating risk perceptions. Quantitative methods were used in this study and data collection used questionnaires distributed online and offline, and 406 responses were collected. The analytical method used in this study is Partial Least Square Structural Equation Modeling (PLS-SEM) using the WarpPLS 7.0 application. The results showed that overconfidence and herding behavior had a significant positive effect on stock investment decision making, while loss aversion had no significant effect on investment decisions. Then it was found that the role of risk perception was able to moderate the relationship between overconfidence and herding behavior on investment decisions, while risk perception did not moderate the relationship between loss aversion and investment decisions. date: 2023-03-31 type: Thesis type: NonPeerReviewed format: text language: id identifier: https://digilib.uin-suka.ac.id/id/eprint/58654/1/19108040035_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf format: text language: id identifier: https://digilib.uin-suka.ac.id/id/eprint/58654/2/19108040035_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf identifier: Fara Desti Syesarani, NIM.: 19108040035 (2023) PENGARUH LOSS AVERSION, OVERCONFIDENCE, DAN HERDING BEHAVIOR TERHADAP PENGAMBILAN KEPUTUSAN INVESTASI SAHAM DENGAN RISK PERCEPTION SEBAGAI VARIABEL MODERASI. Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.