TY  - THES
N1  - Pembimbing: Dr. Ruspita Rani Pertiwi, S.Psi., M.M.
ID  - digilib58672
UR  - https://digilib.uin-suka.ac.id/id/eprint/58672/
A1  - Nurfitriana, NIM.: 20208011026
Y1  - 2023/03/31/
N2  - This study aims to determine the behavior of online purchasing decisions for Muslim women's halal fashion in Bone Regency by applying the theory of planned behavior. This study uses a quantitative approach by collecting data through online questionnaires and PLS-SEM to analyze it. The results of the study show that the first, second, third, fourth, sixth, and seventh hypotheses have a direct effect, but the fifth hypothesis has no direct effect. Meanwhile, the tenth hypothesis has an indirect effect, the eighth and ninth hypotheses have no indirect effect through the variable purchase intention. The findings of this study are expected to be useful for the community in making purchasing decisions.
PB  - UIN SUNAN KALIJAGA YOGYAKARTA
KW  - Fesyen Halal
KW  -  Niat Beli
KW  -  Keputusan Pembelian
M1  - masters
TI  - APLIKASI THEORY PLANNED OF BEHAVIOUR UNTUK MEMPREDIKSI KEPUTUSAN PEMBELIAN ONLINE FESYEN HALAL DENGAN NIAT BELI SEBAGAI VARIABEL INTERVENING
AV  - restricted
EP  - 193
ER  -