eprintid: 58672
rev_number: 10
eprint_status: archive
userid: 12460
dir: disk0/00/05/86/72
datestamp: 2023-05-17 02:18:59
lastmod: 2023-05-17 02:18:59
status_changed: 2023-05-17 02:18:59
type: thesis
metadata_visibility: show
contact_email: muh.khabib@uin-suka.ac.id
creators_name: Nurfitriana, NIM.: 20208011026
title: APLIKASI THEORY PLANNED OF BEHAVIOUR UNTUK MEMPREDIKSI KEPUTUSAN PEMBELIAN ONLINE FESYEN HALAL DENGAN NIAT BELI SEBAGAI VARIABEL INTERVENING
ispublished: pub
subjects: eko_sya
divisions: ek_syarS-2
full_text_status: restricted
keywords: Fesyen Halal, Niat Beli, Keputusan Pembelian
note: Pembimbing: Dr. Ruspita Rani Pertiwi, S.Psi., M.M.
abstract: This study aims to determine the behavior of online purchasing decisions for Muslim women's halal fashion in Bone Regency by applying the theory of planned behavior. This study uses a quantitative approach by collecting data through online questionnaires and PLS-SEM to analyze it. The results of the study show that the first, second, third, fourth, sixth, and seventh hypotheses have a direct effect, but the fifth hypothesis has no direct effect. Meanwhile, the tenth hypothesis has an indirect effect, the eighth and ninth hypotheses have no indirect effect through the variable purchase intention. The findings of this study are expected to be useful for the community in making purchasing decisions.
date: 2023-03-31
date_type: published
pages: 193
institution: UIN SUNAN KALIJAGA YOGYAKARTA
department: FAKULTAS EKONOMI DAN BISNIS ISLAM
thesis_type: masters
thesis_name: other
citation:   Nurfitriana, NIM.: 20208011026  (2023) APLIKASI THEORY PLANNED OF BEHAVIOUR UNTUK MEMPREDIKSI KEPUTUSAN PEMBELIAN ONLINE FESYEN HALAL DENGAN NIAT BELI SEBAGAI VARIABEL INTERVENING.  Masters thesis, UIN SUNAN KALIJAGA YOGYAKARTA.   
document_url: https://digilib.uin-suka.ac.id/id/eprint/58672/1/21208011026_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
document_url: https://digilib.uin-suka.ac.id/id/eprint/58672/2/21208011026_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf