TY  - THES
N1  - Pembimbing: Dr. Fatma Dian Pratiwi, S.Sos., M.Si
ID  - digilib58702
UR  - https://digilib.uin-suka.ac.id/id/eprint/58702/
A1  - Intan Sari Devi PriyankaIntan, NIM.: 18107030014
Y1  - 2023/02/16/
N2  - Covid-19 that occured in Indonesia has affected on various sectors including KopiJanji Jiwa Yogyakarta, for example the decrease of dine-in visitors from 2020 to 2021. The amount of competition that started to emerge after Covid-19 has become a challenge for Janji Jiwa Yogyakarta in attracting consumers to buy their products again. Interpersonal communication between baristas and consumers has an important role in maintaining customer satisfaction. The purpose of this research is to find out the role of interpersonal communication by Janji Jiwa Yogyakarta baristas in maintaining consumer satisfaction in the aftermath of the Covid-19 pandemic. This research method uses qualitative methods, data obtained through observation, interviews, and documentation. The results of this study indicate that interpersonal communication between baristas and consumers plays an important role in maintaining customer satisfaction at Kopi Janji Jiwa Yogyakarta in the postCovid-19 era.
PB  - UIN SUNAN KALIJAGA YOGYAKARTA
KW  - Covid-19
KW  -  Interpersonal Communication
KW  -  Barista
KW  -  Consumers
KW  -  Janji Jiwa
M1  - skripsi
TI  - PERAN KOMUNIKASI INTERPERSONAL DALAM MEMPERTAHANKAN KEPUASAN KONSUMEN  (STUDI DESKRIPTIF KUALITATIF BARISTA KOPI JANJI JIWA YOGYAKARTA DI MASA SETELAH COVID-19)
AV  - restricted
EP  - 132
ER  -