%A NIM.: 19107030007 Syadathul Ummah
%O Pembimbing: Lukman Nusa, M.I.Kom.
%T PENGARUH TERPAAN MEDIA DAN KONTEN LITERASI FINANSIAL TERHADAP MINAT PENGELOLAAN KEUANGAN GENERASI Z (SURVEY PADA FOLLOWERS AKUN INSTAGRAM @FELICIAPUTRITJIASAKA)
%X This study aims to measure the effect of media exposure and financial
literacy content, presented on Instagram @Feliciaputritjisaka on Generation Z's
interest in financial management. This is due to the increasing use of fintech
(Financial Technology) and has a significant impact, such as ignoring the validity
of information conveyed by the media and consumptive behavior that is supported
by a lack of financial literacy. Instagram account @Feliciaputritjisaka presents
content that can motivate readers to be more aware of the importance of managing
finances.
The research method used is correlational quantitative method, with data
collection techniques in the form of surveys and distributing questionnaires. This
research involved 100 respondents from @Feliciaputritjiasaka's Instagram
followers who came from generation Z. In addition, the S-R communication theory
was used as a foundation in data collection. The results of this study show that
there is an influence of media exposure and financial literacy content on generation
Z's financial management interest as much as 81.3%.
%K Media Exposure, Financial Literacy, Financial Management, Social
Media
%D 2023
%I UIN SUNAN KALIJAGA YOGYAKARTA
%L digilib58709