eprintid: 58709
rev_number: 11
eprint_status: archive
userid: 12460
dir: disk0/00/05/87/09
datestamp: 2023-05-19 01:24:25
lastmod: 2023-05-19 01:24:25
status_changed: 2023-05-19 01:24:25
type: thesis
metadata_visibility: show
contact_email: muh.khabib@uin-suka.ac.id
creators_name: Syadathul Ummah, NIM.: 19107030007
title: PENGARUH TERPAAN MEDIA DAN KONTEN LITERASI FINANSIAL TERHADAP MINAT PENGELOLAAN KEUANGAN GENERASI Z (SURVEY PADA FOLLOWERS AKUN INSTAGRAM @FELICIAPUTRITJIASAKA)
ispublished: pub
subjects: kom_sos
subjects: ms
divisions: jur_ikom
full_text_status: restricted
keywords: Media Exposure, Financial Literacy, Financial Management, Social
Media
note: Pembimbing: Lukman Nusa, M.I.Kom.
abstract: This study aims to measure the effect of media exposure and financial
literacy content, presented on Instagram @Feliciaputritjisaka on Generation Z's
interest in financial management. This is due to the increasing use of fintech
(Financial Technology) and has a significant impact, such as ignoring the validity
of information conveyed by the media and consumptive behavior that is supported
by a lack of financial literacy. Instagram account @Feliciaputritjisaka presents
content that can motivate readers to be more aware of the importance of managing
finances.
The research method used is correlational quantitative method, with data
collection techniques in the form of surveys and distributing questionnaires. This
research involved 100 respondents from @Feliciaputritjiasaka's Instagram
followers who came from generation Z. In addition, the S-R communication theory
was used as a foundation in data collection. The results of this study show that
there is an influence of media exposure and financial literacy content on generation
Z's financial management interest as much as 81.3%.
date: 2023-03-09
date_type: published
pages: 159
institution: UIN SUNAN KALIJAGA YOGYAKARTA
department: FAKULTAS ILMU SOSIAL DAN HUMANIORA
thesis_type: skripsi
thesis_name: other
citation:   Syadathul Ummah, NIM.: 19107030007  (2023) PENGARUH TERPAAN MEDIA DAN KONTEN LITERASI FINANSIAL TERHADAP MINAT PENGELOLAAN KEUANGAN GENERASI Z (SURVEY PADA FOLLOWERS AKUN INSTAGRAM @FELICIAPUTRITJIASAKA).  Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.   
document_url: https://digilib.uin-suka.ac.id/id/eprint/58709/1/19107030007_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
document_url: https://digilib.uin-suka.ac.id/id/eprint/58709/2/19107030007_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf