%A NIM.: 21206051006 Dori Gusti Alex Candra
%O Pembimbing: Ir. Muhammad Taufiq Nuruzzaman, S.T. M.Eng., Ph.D.
%T MODIFIKASI MODEL UNIFIED THEORY OF ADOPTION AND USAGE OF TECHNOLOGY 2 UNTUK MENGEVALUASI TINGKAT PENERIMAAN APLIKASI E-COMMERCE
%X The development of e-commerce in Indonesia can indeed be said to be very rapid in recent years, and it is even believed that it will be very developed in the next few years. According to ICD, Indonesia's e-commerce growth is the largest in Southeast Asia. One of the factors causing this is the large number of marketplaces with their respective industrial strengths. The purpose of this study is to analyze the modification of the UTAUT 2 model in evaluating the level of acceptance of e-commerce applications in Yogyakarta Special Region students. This research is quantitative with multiple linear regression models using SPSS version 25 software with a sample size of 303 people. The sample selection technique uses non-probability sampling and purposive sampling based on the type of e-commerce application used, namely shopee, tokopedia and lazada. Data analysis in this study uses several steps, which include descriptive analysis, validity test, reliability test, classical assumption test and hypothesis testing. The results of this study indicate that the level of acceptance of e-commerce applications is included in the good criteria. It is known that the variables that have a positive effect on the behavior intention (BI) variable are performance expectancy (PE), effort expectancy (EE), social influence (SI), facilitating conditions (FC), hedonic motivation (HM), Habit (HB), price value (PV), perceived risk (PR), perceived security (PS), and trust (TR) are variables that have a negative effect on the behavior intentions (BI) variable. All independent variables affect the dependent variable or behavior intention (BI) with a total of 63.3% and the difference with a total of 36.7% is caused by other factors not examined by the researcher.
%K Mahasiswa, E-Commerce, UTAUT 2, Kuantitatif
%D 2023
%I UIN SUNAN KALIJAGA YOGYAKARTA
%L digilib59056