@phdthesis{digilib59355,
           month = {May},
           title = {PENGARUH CUSTOMER BONDING STRATEGY TERHADAP LOYALITAS NASABAH BANK SYARIAH INDONESIA (BSI) DENGAN SATISFACTION SEBAGAI VARIABEL INTERVENING},
          school = {UIN SUNAN KALIJAGA YOGYAKARTA},
          author = {NIM.: 19108020001 Andi Ainun Mardiah},
            year = {2023},
            note = {Pembimbing: Hasan Al Banna, SEI., M.E.},
        keywords = {Customer Bonding Strategy, Awareness Bonding, Identity Bonding,
Relationship Bonding, Community Bonding, Advocacy Bonding, Satisfaction, Loyalitas Nasabah, Bank Syariah Indonesia (BSI)},
             url = {https://digilib.uin-suka.ac.id/id/eprint/59355/},
        abstract = {Competition in the banking sector encourages every bank, especially
Islamic banks, to apply the right marketing strategy to get customers and keep
customers loyal. Loyal customers will have a positive impact for the bank, both in
terms of profitability and image in society. This study seeks to see the effect of the
customer bonding strategy on Islamic Banking?s customer loyalty in Indonesia by
adding satisfaction as an intervening variable. This study using 251 respondents
who are customers of Islamic banks in Indonesia. This study uses a Partial Least
Square (PLS) based Structural Equation Model (SEM) approach using Smarts 4
software. The results of statistical tests show that awareness bonding has no
significant effect and community bonding has a negative effect on satisfaction.
Identity bonding, relationship bonding, and advocacy bonding have a significant
effect on satisfaction. Awareness bonding and identity bonding have no significant
effect on customer loyalty. Relationship bonding, community bonding, and
advocacy bonding have a significant effect on customer loyalty. Satisfaction cannot
mediate the relationship between awareness bonding, relationship bonding, and
community bonding with customer loyalty. However, satisfaction can mediate the
relationship between identity bonding and advocacy bonding on customer loyalty.
This research is expected to aid Bank Syariah Indonesia in comprehending the
importance of customer bonding strategies in increasing customer loyalty which
may be developed to lay the foundation for future marketing strategies.}
}