%0 Thesis
%9 Skripsi
%A Rahma Kamelia, NIM.: 19108030114
%B FAKULTAS EKONOMI DAN BISNIS ISLAM
%D 2023
%F digilib:59393
%I UIN SUNAN KALIJAGA YOGYAKARTA
%K Investment Decision; Financial Literacy; Risk Perception; Herding Behavior, Minimum Capital.
%P 102
%T PENGARUH RISK PERCEPTION, HERDING BEHAVIOR, DAN MODAL MINIMAL TERHADAP KEPUTUSAN INVESTASI GENERASI Z PADA REKSA DANA ONLINE DENGAN FINANCIAL LITERACY SEBAGAI VARIABEL MODERASI
%U https://digilib.uin-suka.ac.id/id/eprint/59393/
%X This study aims to examine the effect of Risk Perception, Herding Behavior, and Minimum Capital, on Generation Z Investment Decisions in Online Mutual Funds with Financial Literacy as a Moderating Variable. The sample in this study is 167 generation Z investors who invest in online mutual funds. This study uses a quantitative method with the PLS-SEM analysis model with the help of the WarpPLS 7.0 analysis tool. The results of the study show that risk perception, herding behavior, and minimum capital influence Generation Z investment decisions on online mutual funds. Meanwhile, the financial literacy variable is only able to moderate herding behavior.
%Z Pembimbing: Anniza Citra Prajasari, S.E.I, M.A