%A NIM.: 19108030114 Rahma Kamelia
%O Pembimbing: Anniza Citra Prajasari, S.E.I, M.A
%T PENGARUH RISK PERCEPTION, HERDING BEHAVIOR, DAN MODAL MINIMAL TERHADAP KEPUTUSAN INVESTASI GENERASI Z PADA REKSA DANA ONLINE DENGAN FINANCIAL LITERACY SEBAGAI VARIABEL MODERASI
%X This study aims to examine the effect of Risk Perception, Herding Behavior, and Minimum Capital, on Generation Z Investment Decisions in Online Mutual Funds with Financial Literacy as a Moderating Variable. The sample in this study is 167 generation Z investors who invest in online mutual funds. This study uses a quantitative method with the PLS-SEM analysis model with the help of the WarpPLS 7.0 analysis tool. The results of the study show that risk perception, herding behavior, and minimum capital influence Generation Z investment decisions on online mutual funds. Meanwhile, the financial literacy variable is only able to moderate herding behavior.
%K Investment Decision; Financial Literacy; Risk Perception; Herding Behavior, Minimum Capital.
%D 2023
%I UIN SUNAN KALIJAGA YOGYAKARTA
%L digilib59393