@phdthesis{digilib59419,
           month = {May},
           title = {DETERMINAN KEPUTUSAN NASABAH PELAKU UMKM UNTUK MENJADI NASABAH BANK SYARIAH DI MODERASI OLEH KEPATUHAN SYARIAH},
          school = {UIN SUNAN KALIJAGA YOGYAKARTA},
          author = {NIM.: 20208012002 Nabilah Nur Mahdiyya},
            year = {2023},
            note = {Pembimbing: Dr. H. Darmawan S.Pd.,M.AB., CFRM},
        keywords = {UMKM, Marketing Mix, Produk, Lokasi, People, Brand Awareness,
Kepatuhan Syariah},
             url = {https://digilib.uin-suka.ac.id/id/eprint/59419/},
        abstract = {This study examines the effect of product, location, people and brand awareness
on the decision of MSME customers to become customers at Islamic Banks which
are moderated by Sharia Compliance. This research is a comparative causal
research with a deductive paradigm quantitative approach with a total sample of
134 samples. The data analysis technique used is Structural Equation Modeling
and Partial Least Square (SEM-PLS) with the help of the Smart-PLS 3.3.3
application analysis tool. The results of this study indicate that products and
people have a positive influence on the decisions of MSME customers to become
customers at Islamic Banks. Meanwhile, location and brand awareness do not
have a positive influence on the decisions of MSME customers to become
customers in Islamic Banks, and Sharia Compliance does not moderate the
influence of products, people and brand awareness on the decisions of MSME
customers to become customers in Islamic Banks.}
}